2FIRSTS' Coverage of European E-Cigarette Exhibitions in May

May.19.2023
2FIRSTS reports on latest e-cigarette trends at Stuttgart and Birmingham exhibitions, highlighting regulation, innovation and sustainability.

In May, the electronic cigarette exhibitions in Stuttgart, Germany and Birmingham, UK concluded successfully. 2FIRSTS participated throughout both exhibitions and provided readers who are interested in the development of electronic cigarettes with up-to-the-minute coverage.

 

At the Stuttgart electronic cigarette exhibition in Germany, 2FIRSTS actively participated in in-depth exchanges and interviews with exhibitors, industry experts, and consumers.

 

The representatives from 2FIRSTS witnessed German law enforcement authorities conducting inspections and law enforcement activities at the trade fair, which demonstrated the importance that German organizations place on compliance and quality. During discussions with exhibitors and professionals from the German e-cigarette industry, it was found that disposable e-cigarette products are being questioned by local practitioners, while interchangeable e-cigarette products are favored by industry insiders. These observations reflect their awareness and considerations of the future German e-cigarette market.

 

The electronic cigarette exhibition in Birmingham, UK was also full of exciting and diverse offerings, providing a platform for innovation and trends within the industry. 2FIRSTS gained insight into the needs and concerns of exhibitors and industry professionals through communication and interaction at the event.

 

Distributors have weighed in on the recent "excessive levels of chemicals in e-cigarette liquid" incident in the UK, stating that it has caused some impact on the industry, but also serves as a warning to prioritize product quality and safety. Major e-cigarette brands have introduced their new products and technologies at the exhibition, with representatives highlighting the importance of industry sustainability and green circular development through their e-cigarette recycling program. They stated that they will promote the collection and reuse of e-cigarette products to reduce their impact on the environment and actively participate in industry sustainable development initiatives.

 

During these two exhibitions, 2FIRSTS focused on the regulatory trends of electronic cigarettes in Europe, manufacturers' technological innovations, and future trends in electronic cigarette products.

 

The 2FIRSTS team not only conducted interviews and coverage at the exhibition site, but also disseminated the latest industry news to readers through various channels. During the exhibition, 2FIRSTS' website and social media platforms became an important source for readers to obtain reliable information.

 

The recent electronic cigarette exhibitions in Stuttgart, Germany and Birmingham, UK brought new opportunities and insights for the industry. 2FIRSTS will continue to follow the developments in the electronic cigarette industry and is committed to providing professional, objective and comprehensive coverage to its readers.

 

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Singapore media: Relx-linked firm Hellow SG struck off and office closed in Singapore
Singapore media: Relx-linked firm Hellow SG struck off and office closed in Singapore
According to The Straits Times, after Singapore strengthened anti-vaping enforcement from September 2025, Relx International-linked entity Hellow SG voluntarily applied for deregistration and was officially struck off by ACRA on September 30, closing its local office. The company reportedly undertook regional business support and operated quietly.
Nov.03 by 2FIRSTS.ai
Product | Up to 100,000 Puffs and Over 2,000 Puffs per ml: MASKKING, MR FOG, HYPERBAR Roll Out Ultra High-Puff New Devices
Product | Up to 100,000 Puffs and Over 2,000 Puffs per ml: MASKKING, MR FOG, HYPERBAR Roll Out Ultra High-Puff New Devices
In 2025, disposable vapes are shifting from a “puff count race” to a focus on user experience. While 30,000–50,000 puffs has become mainstream, brands like MASKKING, MR FOG, and HYPERBAR are still launching higher-capacity products in the 60,000–100,000 puff range. Models with disclosed tank sizes all exceed 2,000 puffs per mL and commonly feature adjustable wattage and enhanced interactive functions.
Nov.14 by 2FIRSTS.ai
2Firsts Observation|VELO at Stockholm Arlanda: Travel-Centric Messaging and Full-Line Flavour Presentation
2Firsts Observation|VELO at Stockholm Arlanda: Travel-Centric Messaging and Full-Line Flavour Presentation
2Firsts observed at Stockholm Arlanda Airport that British American Tobacco’s VELO positions the airport environment as a core marketing scenario, deploying large-format LED displays, a full flavour matrix, and clear nicotine-strength segmentation. The brand also features an instructional “How to Use VELO” section and multi-pack sales strategy, showcasing its systematic merchandising capabilities in the Nordic travel-retail channel.
Nov.19 by 2FIRSTS.ai
Selangor preparing regulatory policy that may gradually prohibit vape use
Selangor preparing regulatory policy that may gradually prohibit vape use
Selangor is drafting a policy paper outlining its regulatory direction for electronic cigarette products, including the possibility of gradually prohibiting vape use. The move aligns with the Tobacco Product Control Act for Public Health 2023 (Act 852) and aims to strengthen enforcement and youth health education.
Nov.21 by 2FIRSTS.ai
Chonburi Police Raid Major E-Cigarette and Vape Liquid Warehouse Worth Over US$920,000
Chonburi Police Raid Major E-Cigarette and Vape Liquid Warehouse Worth Over US$920,000
Thailand Chonburi provincial police, in coordination with multiple agencies, raided a large-scale warehouse in downtown Chonburi used for producing and distributing e-cigarettes and vape liquids. Two Chinese nationals were arrested, and more than 40 categories of contraband—including vapes, e-liquids, and production equipment—were seized, with an estimated total value exceeding US$920,000 (about 30 million Thai baht).
Nov.17 by 2FIRSTS.ai
The Spanish Nicotine Pouches Association (ABN) is officially launched, calling for a clear regulatory framework grounded in scientific evidence
The Spanish Nicotine Pouches Association (ABN) is officially launched, calling for a clear regulatory framework grounded in scientific evidence
The Spanish Nicotine Pouches Association (ABN) has launched in Madrid, uniting more than 40 companies to call for science-based, proportionate regulation. The group warns that a proposed 0.99 mg nicotine cap could amount to a de facto ban and introduces new voluntary industry standards in response.
Dec.03