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AIR Acquires Germany’s NameLess to Expand Global Presence in Flavored Hookah Market

Dec.11.2025
AIR Acquires Germany’s NameLess to Expand Global Presence in Flavored Hookah Market
AIR Limited, the Dubai-based global leader in hookah and advanced inhalation technologies, announced the acquisition of NameLess, one of Germany’s most recognized brands for premium flavored hookah products.

Key Points 

 

  • Acquisition target: NameLess (Germany)
  • Purpose: Strengthen position in the flavored hookah segment and expand German market presence
  • Related launch: Crown Switch rechargeable pod system by Al Fakher
  • Listing plan: AIR and Cantor Equity Partners III to merge; expected Nasdaq listing in H1 2026 (ticker: AIIR)
  • Investment focus: Advanced inhalation technologies and reduced-risk products

 

 

2Firsts, December 11,2025 – According to Business Wire, AIR Limited, the global leader in hookah and advanced inhalation technologies, announced it has acquired NameLess, one of Germany’s leading premium flavored hookah brands.

 

Through the acquisition, NameLess joins Al Fakher, AIR’s flagship brand and the world’s largest hookah brand by volume, expanding AIR’s growing portfolio of social inhalation products and flavors. AIR will leverage its vast global network across 90+ markets to introduce NameLess’ high-quality blends—such as its best-selling Black Nana (grape-mint flavor)—to consumers worldwide.

 

“This acquisition enables us to expand AIR’s growing product portfolio at a time when hookah consumption continues to rise globally,” said Stuart Brazier, CEO of AIR. “It strengthens our presence in Germany, a key market for us, and supports our strategy to meet rising demand for reduced-risk social inhalation products with indulgent flavors.”

 

The acquisition follows AIR’s recent launch of Crown Switch, Al Fakher’s first rechargeable pod vape system, featuring Greentank Quantum Vape™ and Coldstream™ technology, designed without ceramics or heavy metals.

 

In November 2025, AIR and Cantor Equity Partners III, Inc. (Nasdaq: CAEP) announced a definitive business combination agreement that will result in the combined company, AIR Global Limited, becoming publicly listed on Nasdaq under the ticker “AIIR” in the first half of 2026, subject to regulatory approval.

 

Founded in 1999 and headquartered in Dubai, AIR operates in over 90 markets worldwide. Its portfolio includes Al Fakher, Hookah.com, and OOKA, an innovative charcoal-free shisha device. The company’s research partnerships with accredited labs drive the development of next-generation inhalation products that blend tradition and technology to reduce harm and enhance enjoyment.

 

Image Source:Business Wire

 

References:
[1] AIR Strengthens Global Footprint with Acquisition of Leading German Hookah Brand NameLess
Also Read:
[1] AIR’s Shisha Brand Al Fakher Launches New Pod-Based Vape in Germany, Touting Non-Ceramic Atomization Technology

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