Altria Applies to FDA for Selling NJOY Fruit Flavors in 100,000 Stores by 2024
According to Bloomberg's report on February 21st, the American tobacco company Altria stated that they have methods to ensure that when looking for new alternatives to tobacco products, these products are only suitable for adults.
CEO Billy Gifford recently announced at a meeting that Altria is finalizing its application to the Food and Drug Administration to sell NJOY e-cigarette products in blueberry and watermelon flavors. He mentioned that Altria is awaiting FDA feedback on the mint-flavored version.
The company plans to use Bluetooth technology to prevent minors from using it, but the specific method has not been detailed yet. Gifford stated, "We have proven that age restrictions can effectively prevent minors from accessing in almost all cases."
Gifford stated that Altria plans to introduce its regular tobacco-flavored NJOY e-cigarette products to 100,000 stores by 2024, up from last year's approximately 75,000 stores, and will adopt new packaging. He estimates that the international sales opportunities for heated tobacco and e-cigarette products are worth between $35 billion and $50 billion.
After achieving encouraging results with the launch of the larger sized oral nicotine pouch On! Plus, Altria plans to expand sales in Sweden and also introduce the product in the UK.
Notice
1. This article is provided exclusively for professional research purposes related to industry, technology and policy. Any reference to brands or products is made solely for the purpose of objective description and does not constitute an endorsement, recommendation, or promotion of any brand or product.
2. The use of nicotine products, including but not limited to cigarettes, e-cigarettes, and heated tobacco products, is associated with significant health risks. Users are required to comply with all relevant laws and regulations in their respective jurisdictions.
3. This article is strictly restricted from being accessed or viewed by individuals under the legal age.
Copyright
This article is either an original work by 2Firsts or a reproduction from third-party sources with the original source clearly indicated. The copyright and usage rights of this article belong to 2Firsts or the original source. Unauthorized reproduction, distribution, or any other unauthorized use of this article by any entity or individual is strictly prohibited. Violators will be held legally responsible. For copyright-related matters, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have utilized AI to enhance translation and editing efficiency. However, due to technical limitations, errors may occur. Readers are advised to refer to the sources provided for more accurate information.
This article should not be used as a basis for any investment decisions or advice, and 2Firsts assumes no direct or indirect liability for any errors in the content.
