15 EU Countries Call on Commission to Set Minimum Tax Rates for E-Cigarettes, Nicotine Pouches, and Heated Tobacco

May.27.2025
Fifteen EU countries have urged the European Commission to revise tobacco tax rules for the first time since 2011. They call for minimum tax rates on e-cigarettes, nicotine pouches, and heated tobacco, and higher taxes on cigarettes and cigars to tackle health risks and illegal trade.

Key Points:

 

1.Fifteen EU countries, including Germany, France, Spain, and Czech Republic, have written to EU Commission President von der Leyen urging her to expedite the first revision of the Tobacco Tax Directive since 2011.

 

2.The letter calls for the establishment of a lower tax rate for new products such as e-cigarettes, nicotine pouches, and heated tobacco, while significantly increasing the consumption tax on cigarettes and cigars to address health challenges and illegal trade.

 

3.The directive, originally scheduled to be introduced in 2022, has been put on hold due to concerns about inflation. EU officials have now stated that they will introduce a new proposal "soon," but it still needs to be unanimously approved by member countries.

 

4.Some countries, such as Italy, Greece, and Romania, are among the few EU countries that oppose the bill. They argue that smoking rates have already decreased in their countries, and they are also major tobacco producing nations.

 


 

According to a report from the UK's Financial Times on May 26, 15 countries including Germany, France, Spain, and the Czech Republic have written to European Commission President Ursula von der Leyen requesting her to "take immediate action to update the Tobacco Tax Directive," which was last revised in 2011.

 

The Financial Times reported that the letter stated that these countries are hoping she can clear the proposal that has not yet been adopted by the commission which sets a minimum tax rate for the first time for e-cigarettes, nicotine pouches, and heated tobacco. The proposal also seeks to significantly increase the minimum consumption tax rates for cigarettes and cigars to harmonize taxes across the European Union and reduce tobacco smuggling.

 

Finance and economy ministers from 15 European Union countries wrote in a letter that:

 

"The current scope and provisions of the directive are insufficient for member states to address the significant challenges brought by the continued development and trends in the European tobacco market, including the emergence of new products."

 

According to the European Anti-Fraud Office (Olaf), annual losses of up to 10 billion euros are incurred due to health issues caused by tobacco and illegal trade. Tax Commissioner Wopke Hoekstra will push for the passage of this legislation.

 

"The tobacco tax regulations are no longer applicable. We are considering proposing amendments to these rules," the committee stated.

 

The bill was originally scheduled to be passed in 2022, but the committee delayed its approval due to concerns about high inflation rates. Since then, the annual inflation rate has slowed down, dropping to 2.2% in April of this year.

 

European Union officials have stated that they expect a proposal to be introduced "soon." However, the bill still requires unanimous approval.

 

Italy, Greece, and Romania are among the few European Union countries opposing the legislation, stating that there is no need to "continue... a comprehensive revision of EU legislation as a whole." They argue that smoking rates have already decreased, but they are also major tobacco-producing nations.

 

The Financial Times reported that the initial proposal for 2022 plans to increase the minimum excise tax on cigarettes by 100%, loose tobacco by 200%, and cigars and cigarillos by 900%. The minimum tax rates may change in the final proposal.

 

Because the EU directive sets a minimum excise tax rate, it will not affect countries that already have tobacco tax rates set higher than the proposed EU rate.

 

2Firsts noticed that three more countries have signed the joint letter of support. Earlier, Dutch media reported that 12 European countries led by the Netherlands are jointly urging the European Commission to revise current tobacco regulations. They warned that the current regulations do not cover new nicotine products and are unable to adapt to the rapidly changing market landscape, thus necessitating an update.

 

The 12 countries are the Netherlands, Belgium, Estonia, Finland, France, Ireland, Latvia, Lithuania, Luxembourg, Malta, Slovenia, and Spain.

 

This time it is noted: Germany and the Czech Republic.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

PMI U.S. Launches America250 Initiative, Introduces Limited-Edition ZYN Patriotic Storage Can
PMI U.S. Launches America250 Initiative, Introduces Limited-Edition ZYN Patriotic Storage Can
PMI U.S. launched its America250 initiative on June 1 to commemorate the 250th anniversary of the United States. As part of the program, the company introduced a limited-edition ZYN Patriotic Storage Can and released an IQOS U.S. Edition device. Beyond product-related activities, the initiative also includes innovation funding, nationwide events and community engagement programs.
PMI
Jun.05
FDA and NIH Release New Wave 8 Restricted-Use PATH Study Data Files
FDA and NIH Release New Wave 8 Restricted-Use PATH Study Data Files
FDA’s Center for Tobacco Products and NIH’s National Institute on Drug Abuse announced that new Wave 8 restricted-use data files from the PATH Study are now available. The files contain data collected between January 2024 and December 2024, including questionnaire data, location characteristics data, and state identifier data.
Apr.17 by 2FIRSTS.ai
BAT AGM Highlights Smokeless Strategy, AI Capability and Regulatory Engagement
BAT AGM Highlights Smokeless Strategy, AI Capability and Regulatory Engagement
BAT Chair Luc Jobin told shareholders at the company’s 2026 Annual General Meeting that BAT delivered on its plans in 2025 despite a challenging external environment, with the U.S. business returning to growth, smokeless consumers increasing by more than 15%, improved New Categories contribution, and GBP 6.3 billion returned to shareholders.
Apr.16 by 2FIRSTS.ai
KT&G Q1 2026 Financial Results: Revenue at $1.156 Billion, E-Cigarettes to Launch Independent Overseas Expansion
KT&G Q1 2026 Financial Results: Revenue at $1.156 Billion, E-Cigarettes to Launch Independent Overseas Expansion
KT&G reports a 27.6% increase in Q1 operating profit, with traditional and new tobacco sectors driving growth.
May.07 by 2FIRSTS.ai
Indonesian Health Ministry Says New Vape Rules Will Cover Age Limits, Advertising, and Product Standards
Indonesian Health Ministry Says New Vape Rules Will Cover Age Limits, Advertising, and Product Standards
Indonesia’s Ministry of Health is preparing to implement regulations on electronic cigarettes, as provided for in Government Regulation No. 28 of 2024. The ministry said e-cigarettes will be regulated under provisions equivalent to those applied to conventional cigarettes, including age restrictions, advertising controls, product content standards, pictorial health warnings, and bans on use in smoke-free areas.
Apr.16 by 2FIRSTS.ai
    Shenzhen Tobacco Monopoly Bureau Moves to Advance E-Cigarette Regulatory System 2.0
Shenzhen Tobacco Monopoly Bureau Moves to Advance E-Cigarette Regulatory System 2.0
The Shenzhen Tobacco Monopoly Bureau recently held the city’s 2026 e-cigarette regulation work conference to implement higher-level meeting requirements, review the city’s e-cigarette regulatory work in 2025 and during the 14th Five-Year Plan period, assess the current situation, and deploy the rollout of E-cigarette Regulatory System 2.0 across Shenzhen’s tobacco commercial system.
Apr.28 by 2FIRSTS.ai