
According to a report by Pakistani media outlet Nation on May 14, anti-tobacco activists are calling on the government of Pakistan to adjust tobacco taxes based on guidance from the World Health Organization (WHO) in order to address the health and financial issues the country is facing.
Malik Imran Ahmed, National Head of the Campaign for Tobacco-Free Kids (CTFK), has stated that the issue of tobacco consumption among young people in the country should be addressed by raising tobacco taxes to 70% of the retail price (the benchmark set by the World Health Organization).
This proposal comes as the government considers adding revenue collection options in the next budget, following negotiations with the International Monetary Fund on a long-term bailout plan.
Malik stated that more than 60% of the country's population is composed of youth, and the Pakistani government has a responsibility to protect them from the harms of tobacco. The official proposed a 37% increase in tobacco taxes, taking into account market dynamics, past revenue adjustments, and IMF recommendations to tax non-essential items, including cigarettes.
Tobacco consumption leads to approximately 160,000 deaths each year, accounting for 1.4% of the country's annual healthcare expenditure as a percentage of GDP.
He mentioned investigations and research, including those from the International Monetary Fund (IMF), which showed that cigarette consumption in Pakistan decreased by at least 20% after an increase in cigarette prices.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com