ASH: Decrease by 15% in Teen E-cigarette Use, Reusable Products Entering Market

Recently, the UK organization ASH (Action on Smoking and Health) released new findings from a comprehensive survey that studied the e-cigarette behavior of 11-17 year olds in the UK. The data showed that in 2024, approximately 18% of British teenagers had tried using e-cigarettes, a decrease from 20% in 2023. While the proportion of teenagers using e-cigarettes has decreased, almost a million teenagers have still tried them. ASH believes that the survey results highlight the need for immediate government intervention.

The UK Tobacco and E-cigarette Bill was not able to be introduced before the summer recess, much to the disappointment of ASH. The earliest it could now be introduced is in September, meaning the government does not have the power to regulate the appearance and advertising of e-cigarettes that may appeal to young people until the bill is passed. This delay hampers the government's ability to effectively regulate e-cigarette products and puts teenagers at risk.

ASH's deputy chief executive, Hazel Cheeseman, stated:

The ongoing trend of teenagers vaping e-cigarettes and signs of increased dependency have raised alarm bells. The Tobacco and E-cigarette Act must be reintroduced to the agenda immediately after the summer recess, and swiftly passed in parliament to implement much-needed regulations to protect youth from the influence of e-cigarettes. E-cigarettes are an important tool for adult smoking cessation and should be properly regulated to prevent them from being packaged and marketed as children's toys.

Survey data shows that nearly three-quarters (72%) of teenagers have reported being exposed to e-cigarette advertising, a higher proportion compared to previous years. The most common channels for advertising were in stores (55%) and online (29%).

Although the law prohibits the sale of e-cigarettes to individuals under the age of 18, 48% of underage e-cigarette users report purchasing their products from stores. Disposable e-cigarettes remain the most common product at 54%, a decrease from last year's 69%, possibly due to the impending ban on disposable e-cigarettes and the introduction of reusable options.

At the same time, there are indications that young e-cigarette users may be more dependent on e-cigarettes than four years ago, with more users mentioning strong cravings for smoking. This suggests that new products may be increasing dependence and emphasizes the urgency of strengthening regulations.