Illegal E-Cigarette Sales Case: Shop Owner Fined £4,727

Aug.02.2024
Illegal E-Cigarette Sales Case: Shop Owner Fined £4,727
UK Royal Borough of Windsor & Maidenhead report: Company fined £4727 for illegal e-cigarette sales, violating trading standards.

According to a report from Rbwm.Gov on August 1st, a company director and their store were fined a total of £4727 by the court for selling illegal e-cigarettes in a case investigated and prosecuted by the UK Royal Borough of Windsor and Maidenhead Trading Standards Authority. The products sold by the store included the e-cigarette brand "LOST MARY".


The incident stemmed from a seizure of 170 e-cigarettes with an estimated retail value of £1,500 at Top Shop & Off Licence on St. Leonard's Road in Windsor by the Royal Borough of Windsor Trading Standards on July 31, 2023. The shop is operated by Baweja & Brother Limited and is owned by 22-year-old Tamanpreet Singh.


On July 19, 2024, Singh pleaded guilty to two charges in the Reading District Court for himself and his company.


These allegations involve product requirements and product labeling. The confiscated e-cigarette products were deemed illegal for containing nicotine e-liquid in quantities exceeding the legal limit. The maximum allowable capacity for disposable e-cigarettes is 2 milliliters, while these e-cigarettes were found to contain 10 milliliters and 14 milliliters respectively. Among the confiscated products was the e-cigarette brand "LOST MARY.


In addition, the health warning labels on these e-cigarettes do not comply with regulations, as they do not meet the required level of visibility.


These allegations are directed against his company and Singh personally, as he bears direct responsibility for these illegal actions, and has received multiple suggestions and warnings from the trade standards bureau.


Singh must pay a total of £984 in fines, £394 in victim surcharges, and £742 in court costs.


Baweja & Brother Limited company has been ordered to pay a total of £1332 in fines, £533 in victim surcharges, and £742 in royal borough fees.


In total, fines and fees amount to a total of £4,727, with the court also ordering the confiscation and destruction of the e-cigarettes.


Home Affairs and Regulation Cabinet member Richard Coe stated that


I want to thank the team at the Trade Standards Bureau for their hard work in successfully completing this lawsuit. It is crucial to protect residents from dangerous or toxic products by cracking down on illegal and unsafe e-cigarette products.


The work of the Bureau of Trade Standards also aims to prevent unfair trading practices and protect businesses that always comply with regulations. This prosecution should serve as a warning to other businesses in the region that they will face consequences if they do not abide by the law.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

IKE Tech Launches IKE 2.0 Compliance Platform for Nicotine Products
IKE Tech Launches IKE 2.0 Compliance Platform for Nicotine Products
IKE Tech launched IKE 2.0 on September 28, initially targeting nicotine products with a platform that combines user identity verification, product authentication, configurable policy controls and data analytics. Products can be authenticated through direct device integration or NFC smart tags. IKE Tech was formed with participation from Ispire's Aspire North America, Berify and Chemular, with Ispire currently holding a 40% interest. Its age-verification component PMTA was accepted by the FDA in 2025 and remains under review. The company did not disclose customer names, commercial deployment volumes, pricing or revenue tied to IKE 2.0.
News
Sep.29 by 2Firsts Perspectives
Product | Juul Labs Launches Upgraded JUUL2 Kit in UK With Four Pods at £9.99 and USB-C Charging
Product | Juul Labs Launches Upgraded JUUL2 Kit in UK With Four Pods at £9.99 and USB-C Charging
Juul Labs UK has introduced an upgraded JUUL2 Starter Kit for the UK market in October 2026, retaining a recommended retail price of £9.99 while doubling the number of included pods from two to four. The kit contains Crisp Menthol, Virginia Tobacco, Mango and Watermelon pods. The updated device replaces the previous proprietary charging dock with a USB-C port and offers longer battery life. The kit also features reduced packaging and retains a two-year limited warranty. Distribution is scheduled through major UK retailers, wholesalers, convenience stores and the JUUL UK website.
product
Oct.15
Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
AIRSCREAM’s production hub in the Czech Republic brings nicotine pouch manufacturing, e-liquid bottling, product documentation, warehousing and international logistics into one operation, giving brands and commercial partners a practical platform from which to launch, expand and enter new markets.
Market
Sep.16 by 2Firsts Perspectives
UK Vape Duty Starts in October as Hayati, DOJO and Others Launch Lower-Capacity Products With Lower Per-Unit Tax
UK Vape Duty Starts in October as Hayati, DOJO and Others Launch Lower-Capacity Products With Lower Per-Unit Tax
The UK's Vaping Products Duty will take effect on October 1, 2026, at a flat rate of £2.20 per 10ml of vaping liquid. Ahead of implementation, DOJO, PIXL and Hayati have introduced or been reported to be adding lower-capacity tiers alongside larger products. DOJO has added a 6ml BLAST7K Fresh below its 10ml BLAST10K Fresh, PIXL offers both a 12ml 8000 and a 6ml 5K, while retailer Ninja Vapes says Hayati is preparing a 7ml 4K alongside its existing 12ml 6K. The pattern points to a growing lower-capacity tier in the UK market, although the brands have not all explicitly linked the changes to the new duty.
Sep.23
NAS 2026 | Cliff Douglas: Risk Continuum Should Play a Central Role in Tobacco Policy
NAS 2026 | Cliff Douglas: Risk Continuum Should Play a Central Role in Tobacco Policy
Cliff Douglas, a veteran U.S. tobacco-control and public health policy figure, told NAS 2026 that the “continuum of risk” should play a central role in tobacco policy. He called for clearer market pathways, stronger risk communication, differentiated regulation and enforcement, and said possible FDA reforms to PMTA reviews could be a “welcome correction” if they create a more efficient, predictable route for scientifically substantiated lower-risk products. Read 2Firsts’ on-site coverage.
Sep.26
China Tobacco Zhejiang files patent for pressure-triggered, on-demand oral nicotine release
China Tobacco Zhejiang files patent for pressure-triggered, on-demand oral nicotine release
China Tobacco Zhejiang Industrial Co., Ltd. has filed a patent application for an oral nicotine delivery product designed to let users actively adjust nicotine release. The product embeds two types of nicotine reservoirs with different wall thicknesses and positions inside a deformable matrix. Pressure applied with the tongue or lips can rupture the reservoirs and accelerate nicotine release. In simulated oral tests, several patent examples showed sharply higher peak nicotine release rates as applied force increased from 0 N to 1 N and 3 N. The filing explores a shift from preset release profiles toward user-triggered nicotine delivery.
Sep.01