BAT Partners with Accenture in Global Strategic Collaboration to Advance Supply Chain and AI Transformation

Key points:

·Strategic transformation: British American Tobacco (BAT) and Accenture cooperate to transform global business solutions and supply chain operations, enhancing operational efficiency. 

·Technological empowerment: The collaboration will utilize Accenture's analytics and artificial intelligence technologies to streamline processes and enhance compliance flexibility. 

·Employee development: Accenture's global learning capabilities will help enhance the skills of BAT's global workforce. 

·Future planning: BAT plans to drive business model innovation through partnerships, achieving sustainable growth. 

·Industry collaboration: BAT has already begun collaborations in research and development with global leaders such as BYD and Smoore, driving industry innovation.

【2Firsts News Flash】According to the official website of BAT on July 30th, British American Tobacco (BAT) announced a global strategic partnership with Accenture.

As part of their strategic partnership, BAT will transform their global business solutions functions and supply chain operations network.

This agreement will provide BAT with comprehensive technological capabilities from Accenture, including analysis and Agentic AI solutions, as well as their global learning capabilities, to help enhance the skills of BAT employees globally.

The transformation of BAT's supply chain operations is a strategic opportunity aimed at bringing world-class expertise into Accenture's end-to-end supply chain and operations team, and jointly creating a differentiated and market-leading solution. This solution will be driven on a large scale by data, artificial intelligence, and technology.

Chief Executive Officer of the British American Tobacco, Tadeu Marroco, expressed:

“At BAT, we are building a future-oriented operating model - one that is centered around talent, technology, and trusted partnerships. This agreement is not just an operational change, it is a step towards a new way of working: one that is interconnected, flexible, and supported by a digital ecosystem. This approach reflects BAT's commitment to evolving its business model more broadly, by developing strategic partnerships with industry leaders possessing world-class expertise.”

Accenture's chairman and CEO Julie Sweet stated:

“British American Tobacco has a bold vision to transform its business into a dynamic new operating model, and we are honored to be its reshaping partner to provide services. Through our collaboration, we will harness the power of technology, data, artificial intelligence, and our strong platform partner ecosystem, and share our deep professional expertise to help British American Tobacco modernize its operations and enhance its flexibility and resilience. This new way of working, driven by interconnected strategic partnerships, will help British American Tobacco raise innovation standards, create value, and drive sustainable growth.”

British American Tobacco has stated that its strategic partnerships have yielded results throughout the business. From collaborations in research and development with global leaders such as BYD and Smoore, to establishing the first CPG artificial intelligence lab with the Dubai International Financial Centre (DIFC), British American Tobacco is constantly seeking expertise that can drive innovation and enhance its capabilities.

The completion of this deal is subject to approval from relevant regulatory agencies and meeting certain other conditions.