Key Points:
·BAT Japan will release a limited edition glo HYPER pro HANABI EDITION on July 25th to celebrate the conclusion of their "Live Life in Color" brand event in 2025.
·Designed by Motty, the device features a vibrant summer fireworks theme.
·From July 25th to 27th, a cozy glo™ HANABI tobacco lounge will be set up at the FUJI ROCK FESTIVAL, showcasing the unique design.
【2Firsts News Flash】According to a report by Hokkaido News on July 22, British American Tobacco Japan (BAT Japan) announced that they will be releasing a limited edition "glo HYPER pro HANABI EDITION" on July 25. This version was designed by the famous designer Motoko Marui (MOTTY) and will be available in limited quantities through designated online channels. This event marks the sixth and final installment of BAT Japan's annual brand campaign "Live Life in Color.
In order to further enhance the impact of the event, British American Tobacco Japan will be introducing a specially designed glo HANABI Smoking Lounge for the fourth consecutive year at the Fuji Rock Festival '25, Japan's largest outdoor music festival, taking place from July 25th to 27th, 2025. The tobacco lounge, themed around "yatai" traditional street food stalls, will combine with the atmosphere of a traditional summer festival to provide a unique experience for festival attendees.
The "Live Life in Color" brand campaign was launched in early 2025 with the aim of reshaping special moments in daily life through the vibrant colors of glo™ devices and new tobacco products.
Japan Tobacco International promises to continue providing a variety of non-combustible tobacco products for smokers over the age of 20, promoting the popularity of cigarette alternatives, and working towards creating a smoke-free world.
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