BAT Accused of Sparking E-cigarette War with ELFBAR

According to a report from the Mirror, on April 22, anti-smoking organisation ASH accused British American Tobacco (BAT) of launching an "e-cigarette war" by lodging a complaint against a smaller competitor, ELFBAR, with trade officials.

The Mirror has compiled a report outlining the developments surrounding ELFBAR's nicotine content exceeding the legal limit, as revealed by the tech giants collectively known as BAT.

In February, ELFBAR removed its products from shelves following reports from the Daily Mail about "excessive levels of nicotine" in their e-liquids. The company met with regulatory authorities and stated that they would sell products according to standards. A few weeks later, BAT claimed to have tested ELFBAR 600 and its sister brand Lost Mary found 71 batches of non-compliant products. BAT's Sam Millicheap wrote to Trading Standards, saying "I hope you find this information useful for any enforcement action." However, a trade standards official told the Mirror that they have not taken any action and added, "the real problem is illicit products." Elfbar claimed that BAT's complaint was made after they rejected a takeover offer. Anti-smoking organizations accused BAT of starting an "e-cigarette war" and criticized the company for contacting trade standards officials. Elfbar stated, "we have been working hard to ensure future compliance." BAT said, "we believe manufacturers should ensure their products comply with applicable laws.

1. A Summary of the ELFBAR UK E-liquid Over-Standard Incident

Lawyer's Opinion: BAT Cannot Serve as Electronic Cigarette Enforcement Police

The British Vaping Association stated that the testing results from BAT are inconsistent with those from other organizations.

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A tobacco company's report to trading standards officers has ignited a dispute over e-cigarettes.