According to Cision, news on December 9 reported that British American Tobacco France (BAT France) has confirmed that new tobacco products such as nicotine pouches can provide effective alternatives for smokers in France.
The company supports stricter regulations, including banning the sale of these products to minors, establishing authorized sales points, setting maximum nicotine concentrations and labeling standards for nicotine pouches, and urging retailers to verify the age of buyers carefully during sales.
The company's regulatory affairs manager, Charbonneau, expressed support for the government's goal of achieving the "first smoke-free generation" by 2032. However, in order to achieve this goal, it is crucial to adjust existing strategies to achieve tangible results. He pointed out that the current smoking rate in France is still stagnant at over 31%. The government, health organizations, and relevant industries must work together to propose effective solutions. For nicotine pouches, the solution is not a ban, but regulation, by establishing uniform regulatory rules for all nicotine products.
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