Dutch Court Upholds Flavored E-Cigarette Ban, Rejects British American Tobacco's Appeal

Nov.07.2024
Dutch Court Upholds Flavored E-Cigarette Ban, Rejects British American Tobacco's Appeal
Dutch court upholds e-cigarette flavor ban, dismisses lawsuit from British American Tobacco (BAT) and affiliates. The court ruled that, although the ban may impact the free movement of goods, it is appropriate and necessary for public health reasons.

According to a report by RD on November 6th, The Hague District Court ruled that the Dutch government has the right to ban e-cigarette flavors in order to protect public health.


This ruling was made in a legal lawsuit brought by British American Tobacco (BAT) and its affiliate company, Nicoventures.


According to the ban in the Netherlands in 2020, e-cigarettes can only contain specific tobacco flavors. The government found that sweet flavors in e-cigarettes could ultimately encourage people to smoke traditional cigarettes, while the government's goal is to achieve a "smoke-free generation" by 2040.


The court ruled that scientific evidence is not necessary to support a ban on e-cigarettes, as the potential harm of e-cigarettes and the appeal of flavors to young people are enough to justify the ban on flavored products.


BAT and Nicoventures believe that the ban violates the principle of free movement of goods within the European Union. Additionally, the ban may have the opposite effect as fewer smokers may try using e-cigarettes to quit smoking.


The court found that the potential negative impact was not significant enough to be a concern. The state has "political room for evaluation, prioritizing the interests of youth and the future smoke-free generation within the framework of public health." The court acknowledged that the flavor ban infringed on the free flow of goods, but stated that if this infringement is for the purpose of protecting public health and is "appropriate, necessary, and proportionate," then it is acceptable.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

BAT Launches glo Hilo in Italy, Plans to Add 16 Local Production Lines to Support Mass Manufacturing and Export
BAT Launches glo Hilo in Italy, Plans to Add 16 Local Production Lines to Support Mass Manufacturing and Export
BAT Italy has launched the new heated tobacco device glo Hilo in Milan, with sticks 100% made in Italy. The company plans to add 16 new production lines at its Trieste hub to support manufacturing and exports, as part of a €500 million investment in Italy’s next-generation tobacco sector.
Oct.24 by 2FIRSTS.ai
2Firsts Special Report|China’s Nicotine Pouch Manufacturing Goes Global: A Supply Chain Reshaped and Redirected
2Firsts Special Report|China’s Nicotine Pouch Manufacturing Goes Global: A Supply Chain Reshaped and Redirected
China’s nicotine pouch manufacturing expanded rapidly in 2024 but cooled sharply in 2025. Meanwhile, global demand continued to grow strongly, with multinational tobacco companies increasing investment, prompting some Chinese manufacturers to accelerate the shift of production to Southeast Asia and Europe.
Nov.21
Following Japan debut, IQOS ILUMA i “Seletti Edition” limited series launches in South Korea.
Following Japan debut, IQOS ILUMA i “Seletti Edition” limited series launches in South Korea.
Philip Morris International (PMI) Korea announced a collaboration with Italian design brand Seletti to launch the IQOS ILUMA i limited “Seletti Edition.” Pre-sales begin on the 29th at IQOS.com for IQOS Club Gold and Platinum members, with sales from the 30th via the website and nine IQOS-owned stores nationwide. PMI previously said the series would debut in Japan first before rolling out to 13 global travel-retail markets.
Oct.29 by 2FIRSTS.ai
UK Peer Seeks to Weaken “Generational Smoking Ban” – Report Reveals Discussions with BAT Executive Relative
UK Peer Seeks to Weaken “Generational Smoking Ban” – Report Reveals Discussions with BAT Executive Relative
Lord Strathcarron, a member of the UK House of Lords, has admitted to discussing the government’s Tobacco and Vapes Bill with a relative who holds a senior role at British American Tobacco (BAT). He is advocating amendments to scrap the bill’s core “generational smoking ban” provision, raising questions of potential conflict of interest.
Oct.27
Thai Police Raid Three Vape Warehouses in Chiang Mai, Seize 36,555 Items Worth US$200,000
Thai Police Raid Three Vape Warehouses in Chiang Mai, Seize 36,555 Items Worth US$200,000
Thai police raided three vape storage sites in Chiang Mai, arresting two women and seizing 36,555 vape items worth over ฿6.6 million(US$200,000). Authorities estimate annual turnover at about ฿30 million(US$920,000) and are pursuing financial backers.
Oct.28 by 2FIRSTS.ai
Product | 2× “2+10” configuration, rated 36,000 puffs — VOZOL launches NEON PLUG MAX
Product | 2× “2+10” configuration, rated 36,000 puffs — VOZOL launches NEON PLUG MAX
VOZOL has listed a new product, NEON PLUG MAX, on its official website, featuring dual 2 ml prefilled pods and dual 10 ml refill bottles (24 ml total), a claimed maximum of 36,000 puffs, and two-flavour switching. The device was previously shown at InterTabac 2025 and was listed by the UK MHRA in March 2025; however, as of publication it was not yet available on overseas retail sites.
Oct.22 by 2FIRSTS.ai