Dutch Court Upholds Flavored E-Cigarette Ban, Rejects British American Tobacco's Appeal

Nov.07.2024
Dutch Court Upholds Flavored E-Cigarette Ban, Rejects British American Tobacco's Appeal
Dutch court upholds e-cigarette flavor ban, dismisses lawsuit from British American Tobacco (BAT) and affiliates. The court ruled that, although the ban may impact the free movement of goods, it is appropriate and necessary for public health reasons.

According to a report by RD on November 6th, The Hague District Court ruled that the Dutch government has the right to ban e-cigarette flavors in order to protect public health.


This ruling was made in a legal lawsuit brought by British American Tobacco (BAT) and its affiliate company, Nicoventures.


According to the ban in the Netherlands in 2020, e-cigarettes can only contain specific tobacco flavors. The government found that sweet flavors in e-cigarettes could ultimately encourage people to smoke traditional cigarettes, while the government's goal is to achieve a "smoke-free generation" by 2040.


The court ruled that scientific evidence is not necessary to support a ban on e-cigarettes, as the potential harm of e-cigarettes and the appeal of flavors to young people are enough to justify the ban on flavored products.


BAT and Nicoventures believe that the ban violates the principle of free movement of goods within the European Union. Additionally, the ban may have the opposite effect as fewer smokers may try using e-cigarettes to quit smoking.


The court found that the potential negative impact was not significant enough to be a concern. The state has "political room for evaluation, prioritizing the interests of youth and the future smoke-free generation within the framework of public health." The court acknowledged that the flavor ban infringed on the free flow of goods, but stated that if this infringement is for the purpose of protecting public health and is "appropriate, necessary, and proportionate," then it is acceptable.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Altria Director George Muñoz to Retire After 2026 Shareholder Meeting;
Altria Director George Muñoz to Retire After 2026 Shareholder Meeting;
Altria director George Muñoz plans to retire post-2026 annual meeting, not seeking re-election. Annual meeting expected on May 14.
Oct.15 by 2FIRSTS.ai
Thai Police Seize 48,000 Illegal E-Cigarettes Worth About $630,000
Thai Police Seize 48,000 Illegal E-Cigarettes Worth About $630,000
Acting on directives from senior government and police officials, Thai authorities seized 48,301 e-cigarettes and related products in central Thailand, valued at about 20 million baht (approximately US$630,000), as part of a crackdown on illegal vaping.
Oct.15 by 2FIRSTS.ai
Study: Specialist e-cigarette stores in Western Australia close after new federal regulations, but convenience stores continue illegal sales
Study: Specialist e-cigarette stores in Western Australia close after new federal regulations, but convenience stores continue illegal sales
A study led by the University of Notre Dame Australia reveals that since the 2024 e-cigarette regulations, all 117 specialized e-cigarette stores in Western Australia have closed, and 76 other shops have stopped selling e-cigarettes. However, some central Perth convenience stores continue to sell them illicitly. Experts warn this undermines the regulations and call for increased monitoring, stricter enforcement, and higher penalties.
Sep.03 by 2FIRSTS.ai
PMI Japan Upgrades IQOS ILUMA i One with New Button Layout, Aluminum Base
PMI Japan Upgrades IQOS ILUMA i One with New Button Layout, Aluminum Base
PMI Japan has refreshed its all-in-one heated tobacco device, IQOS ILUMA i One, with upgraded materials and exterior design. Sales begin October 29 via IQOS stores and the official website. The new model retains core features such as auto-start and continuous use, but is not compatible with accessories from the previous version.
Oct.30 by 2FIRSTS.ai
British American Tobacco to Open glo™ Ginza Flagship Store in Tokyo on October 18
British American Tobacco to Open glo™ Ginza Flagship Store in Tokyo on October 18
BAT Japan to open two-storey glo™ Ginza flagship on Oct 18, 2025; sales + members’ lounge, promos; near IQOS.
Oct.11 by 2FIRSTS.ai
PMI: Illicit Trade in Smoke-Free Products in the Philippines Could Reach 80%; Major Gap Between China’s Exports and PH Imports
PMI: Illicit Trade in Smoke-Free Products in the Philippines Could Reach 80%; Major Gap Between China’s Exports and PH Imports
At the Financial Times Illicit Trade Forum in Taguig City, Rodney Van Dooren, Regional Illicit Trade Expert at Philip Morris International (PMI), said illicit consumption of smoke-free products (including e-cigarettes) in the Philippines “could be as high as 80%.” He cited a large discrepancy between China’s e-cigarette export figures and the Philippines’ official import data, suggesting significant volumes are entering outside formal channels.
Sep.22 by 2FIRSTS.ai