
According to a report by RD on November 6th, The Hague District Court ruled that the Dutch government has the right to ban e-cigarette flavors in order to protect public health.
This ruling was made in a legal lawsuit brought by British American Tobacco (BAT) and its affiliate company, Nicoventures.
According to the ban in the Netherlands in 2020, e-cigarettes can only contain specific tobacco flavors. The government found that sweet flavors in e-cigarettes could ultimately encourage people to smoke traditional cigarettes, while the government's goal is to achieve a "smoke-free generation" by 2040.
The court ruled that scientific evidence is not necessary to support a ban on e-cigarettes, as the potential harm of e-cigarettes and the appeal of flavors to young people are enough to justify the ban on flavored products.
BAT and Nicoventures believe that the ban violates the principle of free movement of goods within the European Union. Additionally, the ban may have the opposite effect as fewer smokers may try using e-cigarettes to quit smoking.
The court found that the potential negative impact was not significant enough to be a concern. The state has "political room for evaluation, prioritizing the interests of youth and the future smoke-free generation within the framework of public health." The court acknowledged that the flavor ban infringed on the free flow of goods, but stated that if this infringement is for the purpose of protecting public health and is "appropriate, necessary, and proportionate," then it is acceptable.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com