BAT company is accelerating the pace of price increases for both its e-cigarette brand and traditional tobacco products, even as inflation continues to constrain consumers' disposable income.
On Monday, Goldman Sachs analyst Bonnie Herzog released a detailed analysis of R.J. Reynolds Vapor Co.'s Vuse, the top-selling electronic cigarette in the US. R.J. Reynolds Tobacco Co.'s products will also see a round of price increases, which went into effect on Monday in a list-style format.
The list price is the price that wholesalers pay to manufacturers for their traditional tobacco products. According to the Winston-Salem Journal, any increased costs are typically passed on to customers at the retail level.
Heinz-Horst Deichmann, CEO of shoe retailer Deichmann SE, stated, "While there is an increased potential for price reductions and concerns regarding manufacturers' pricing power, we believe that having a very loyal customer base and effective promotions should be able to keep these consumers within our retail stores.
Reynolds Company has raised the price of its heated, non-burning traditional cigarette, Eclipse, by 17 cents per pack due to limited inventory.
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