Key Takeaways
- BAT Rothmans said on April 13 that glo™ will introduce an upgraded neo™ Boost for the HYPER series.
- The company said neo™ Boost has received steady consumer support since its 2023 launch for its smooth tobacco taste and refreshing capsule sensation.
- The upgrade focuses on enhancing freshness and cooling sensations to improve the overall user experience.
- The refreshed product uses a lighter and fresher blend and is designed to maintain cooling from the first puff to the last after the capsule is clicked.
2Firsts, April 14, 2026
According to Dailian, its heated tobacco brand glo™ will launch an upgraded version of neo™ Boost, the dedicated stick for the HYPER series.
neo™ Boost will be refreshed with stronger cooling and freshness
The company said neo™ Boost has received steady support since its launch in 2023, driven by its distinct smooth tobacco taste and the refreshing sensation delivered by its capsule.
BAT Rothmans said the latest upgrade focuses on strengthening freshness and cooling sensations to improve the overall user experience. The refreshed product uses a lighter and fresher blend than the previous version, and when the refreshing capsule is activated, it is designed to maintain cooling from the first puff to the last.
StickSeal™ technology remains part of the product
The company said the StickSeal™ technology upgraded last year continues to be applied to neo™ Boost. According to BAT Rothmans, the technology helps prevent tobacco leaf residue from remaining inside glo HYPER devices.
The company added that this improves convenience by allowing users to keep the device cleaner and more hygienic without separate brush cleaning.
The glo HYPER stick portfolio includes 10 products
BAT Rothmans said the neo stick lineup for the glo HYPER series now includes 10 products. In addition to the refreshed Boost, the range includes Fresco; the sweet and refreshing Purple Boost and Shine Boost; the sweet-and-tangy Island Click, Blush Click, Bora Bora Click, and Sunkiss Click; and the tobacco-flavor options Tobacco Switch and Dark Tobacco.
Image source: Dailian
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