According to Tobacco Insider, on December 22, British American Tobacco (BAT) announced during a capital markets day event on October 16, their plans to launch VELO Plus in the United States by the end of 2024. Subsequently, Modoral Brands Inc., the operating company of Reynolds Tobacco (Reynolds American Inc.), officially launched the VELO Plus series in the United States in December 2024.
BAT stated that VELO Plus features an improved nicotine pouch design with a hinged disposal lid for easy storage and disposal of used nicotine pouches.
VELO Plus manufacturer recommends a retail price of $5.59 for a 20-pack can. At regular discount price, VELO Plus is priced at $3.99 per can, and the bulk discount price is $3.35 per can. Unlike VELO Original, VELO Plus uses synthetic nicotine instead of tobacco extracted nicotine.
VELO Plus offers two levels of nicotine concentration (6mg and 9mg) and seven different flavors: mint menthol, peppermint, wintergreen, mint, citrus cool, wild berry, and dragon fruit. The dragon fruit flavor is exclusively sold at 7-Eleven convenience stores.
British American Tobacco plans to introduce a "Smooth Tobacco" flavor option in the first quarter of 2025. However, VELO Plus initially has fewer flavor options than VELO Original, so it is expected that BAT will expand the range of flavors for VELO Plus in the coming months.
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