BAT to Launch VELO Plus in US with 7 Flavors, Using Synthetic Nicotine

BAT by 2FIRSTS.ai

Dec.23.2024

BAT to Launch VELO Plus in US with 7 Flavors, Using Synthetic Nicotine

British American Tobacco (BAT) plans to launch VELO Plus in the US by the end of 2024.

According to Tobacco Insider, on December 22, British American Tobacco (BAT) announced during a capital markets day event on October 16, their plans to launch VELO Plus in the United States by the end of 2024. Subsequently, Modoral Brands Inc., the operating company of Reynolds Tobacco (Reynolds American Inc.), officially launched the VELO Plus series in the United States in December 2024.

BAT stated that VELO Plus features an improved nicotine pouch design with a hinged disposal lid for easy storage and disposal of used nicotine pouches.

VELO Plus manufacturer recommends a retail price of $5.59 for a 20-pack can. At regular discount price, VELO Plus is priced at $3.99 per can, and the bulk discount price is $3.35 per can. Unlike VELO Original, VELO Plus uses synthetic nicotine instead of tobacco extracted nicotine.

VELO Plus offers two levels of nicotine concentration (6mg and 9mg) and seven different flavors: mint menthol, peppermint, wintergreen, mint, citrus cool, wild berry, and dragon fruit. The dragon fruit flavor is exclusively sold at 7-Eleven convenience stores.

British American Tobacco plans to introduce a "Smooth Tobacco" flavor option in the first quarter of 2025. However, VELO Plus initially has fewer flavor options than VELO Original, so it is expected that BAT will expand the range of flavors for VELO Plus in the coming months.

References:

[1] VELO Plus: USA

Also Read:

[1] BAT Ireland Reports 22% Revenue from Vapes, 3% from VELO in 2023

[2] Rampant Counterfeit ZYN Nicotine Pouches in U.S. Market

[3] BAT to Launch Synthetic Nicotine Pouch Velo Plus in the U.S., Expected in 2025

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Philippines’ DTI Proposes Mandatory Advertising Permits for Vape Products

The Philippine Department of Trade and Industry (DTI) has released a draft Department Administrative Order (DAO) seeking public feedback on a new permitting system for advertising and promoting vaporized nicotine and non-nicotine products.

Dec.08 by 2FIRSTS.ai

Malaysia Collected US$50.07 million in Vape Tax Since April 2023

Malaysia collected RM209.5 million(US$50.07 million) in excise duty on nicotine-containing vape liquids and gels from April 2023 to August 2025, according to Finance Ministry data. However, Health Minister Dr Dzulkefly Ahmad said RM223.5 million was spent treating EVALI patients in the past year alone, exceeding the tax revenue.

Nov.06 by 2FIRSTS.ai

U.S. vape firms appeal Mississippi synthetic-nicotine ban, citing FDA authority preemption

A coalition of U.S. vape industry groups has appealed a Mississippi law banning the sale of e-cigarette products containing synthetic nicotine, arguing the statute effectively conditions sales on FDA authorization and unlawfully encroaches on federal regulatory authority. The law took effect in July 2025 and has already begun to be enforced.

Dec.17 by 2FIRSTS.ai

Swedish Match to Revamp ZYN Lineup, Discontinue Four Nicotine Pouch Products in 2026

According to Swedish Match’s website, the company plans to discontinue four ZYN nicotine pouch products in 2026, spanning different flavors and strength variants, and is directing consumers to existing substitute options.