BAT's Design Philosophy: Perfection in Simplicity
On March 28th, the design director of British American Tobacco, a global tobacco giant, stated that the design concept for BAT's heated tobacco products revolves around improving user experience and simplicity rather than complex design.
On Tuesday, Ken Kim, a Korean in charge of overseeing product design for BAT, stated that his primary task when designing heated tobacco products is to create a product that can be carried by consumers like a phone or wallet.
Kim is responsible for designing heated tobacco products for BAT, including:
The Vuse Epod 2 is a product that is being referred to.
Glo Pro Slim is a product developed for weight loss and fitness purposes.
Glo Hyper X2 is the latest product released in the South Korean market.
According to Kim, his belief is to turn BAT's heated tobacco product into a daily necessity for global consumers.
Kim stated that the group's new release of Glo Hyper X2 focuses on enhancing user experience and providing the most comfortable smoking time possible. The team paid close attention to many small details to achieve this, such as:
How consumers with different finger lengths can comfortably close the product's iris shutter.
The cigarette entrance is covered by shutters to prevent dust and debris from entering the device.
The most convenient shape for the switch used in iris blinds is designed to provide a seamless and comfortable smoking experience.
Kim emphasized the advantage of Asian designers in creating products with simple and refined qualities. Product design should not only be evaluated based on its aesthetic value, but also its functionality.
References:
1. The design chief of BAT strives for perfection through simplicity.
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