Belgium Eyes Stricter Penalties as 70% of Retailers Break Tobacco Sales Ban

Nov.19.2024
Belgium Eyes Stricter Penalties as 70% of Retailers Break Tobacco Sales Ban
Belgium is considering stricter penalties, including shop closures after data showed 70% of retailers violated the ban on selling tobacco products to minors.

Recent data from the Belgian government reveals that over 70% of businesses in Belgium have violated the ban on selling cigarettes to minors (under 18) during recent spot operations, the Bulletin reported on November 18.

 

In response to these findings, the government is considering harsher measures, including the closure of shops found in violation.

 

Since November 2019, Belgium has raised the minimum age for purchasing tobacco products from 16 to 18. However, many retailers still fail to ask young buyers for identification.

 

Last year, many retailers were found violating the law, and this year's numbers remain equally concerning. The data, requested by CD&V Member of Parliament Els van Hoof through a written parliamentary question, was provided by Health Minister Frank Vandenbroucke (Vooruit).

 

"In the pursuit of a smoke-free generation, this legislation must be effectively enforced, so that smoking becomes less accessible and attractive to minors, Frank Vandenbroucke said.

 

The inspections involved minors, often students, acting as "mystery shoppers" to test compliance by attempting to purchase products such as cigarettes, e-cigarettes, tobacco, and nicotine pouches. 

 

Of the 1,100 checks conducted, sellers violated the ban in 782 cases, accounting for 71%, meaning over two-thirds of retailers continue to sell tobacco products to minors.

 

Violation rates varied across regions. In Brussels, 53.5% of traders were caught selling to under-18s, though fewer inspections were conducted there. In Flanders, 68% of traders failed compliance in 469 checks, while in Wallonia, 76.5% failed in over 226 checks. 

 

Van Hoof urged Health Minister Frank Vandenbroucke to continue the mystery shopper system, to which his cabinet replied it was "the obvious thing to do".

 

European Commission Publishes Tobacco Control Framework Evaluation, Says Smoking and Tobacco-Related Deaths Have Declined
European Commission Publishes Tobacco Control Framework Evaluation, Says Smoking and Tobacco-Related Deaths Have Declined
The European Commission has published its evaluation of the EU tobacco control framework, assessing the effectiveness, efficiency and relevance of the Tobacco Products Directive and Tobacco Advertising Directive in protecting public health and ensuring the smooth functioning of the internal market.
Apr.03 by 2FIRSTS.ai
New York’s Lawsuit Against Puff Bar and Other Flavored Vape Companies Survives Key Court Challenge
New York’s Lawsuit Against Puff Bar and Other Flavored Vape Companies Survives Key Court Challenge
According to Law360, a federal judge ruled that makers and distributors of flavored vape brands such as Puff Bar cannot escape New York’s lawsuit seeking to hold them responsible for the youth vaping epidemic. The court found that the state had adequately alleged the companies misrepresented how safe vaping is.
Apr.07 by 2FIRSTS.ai
French Lawmakers Move to Extend Plain Packaging Rules to Vaping Product
French Lawmakers Move to Extend Plain Packaging Rules to Vaping Product
French lawmakers Nicolas Thierry and Pierre Cazenave said on April 15 that they will file a cross-party bill to extend plain packaging requirements to vaping products. Under the proposal, unit packs and outer packaging for vaping products, including those without nicotine, would become neutral and standardized in the same way cigarette packs have been since 2017.
Apr.16 by 2FIRSTS.ai
2Firsts Exclusive Analysis | RLX Q1 Revenue Rises 96.2%, International Business Points to a More Integrated Global Strategy
2Firsts Exclusive Analysis | RLX Q1 Revenue Rises 96.2%, International Business Points to a More Integrated Global Strategy
RLX Technology’s Q1 net revenues rose 96.2% year over year, with international business accounting for 72.3% of total revenue. Beyond the headline growth, the results point to deeper globalization: European operations, Nexus supply-chain integration and a broader product portfolio are becoming key signals to watch.
Special Report
May.20
Alan Zhao: What the Rise of Nicotine Pouches Means for Tobacco Retailers
Alan Zhao: What the Rise of Nicotine Pouches Means for Tobacco Retailers
Alan Zhao argues that nicotine pouches are no longer a niche alternative, but a force quietly reshaping the future of tobacco retail. For distributors and retailers, the real risk is not missing a trend—it is moving too late, after regulation tightens, shelf space hardens and the market begins to choose its winners.
Mar.31 by Alan Zhao | 2Firsts Perspectives
Ukrainian Prosecutors and Economic Security Bureau Dismantle Illegal Vape Liquid Network Worth About UAH 30 Million
Ukrainian Prosecutors and Economic Security Bureau Dismantle Illegal Vape Liquid Network Worth About UAH 30 Million
Ukraine’s Office of the Prosecutor General and the Bureau of Economic Security said they uncovered an illegal production and sales scheme for e-cigarette liquids that had been operating in Ukraine since 2023.
Apr.14 by 2FIRSTS.ai