BAT Rolls Out Updated glo™ and neo™ Series in Japan Starting May

Key points:

1.British American Tobacco Japan continues to advance its brand campaign "Live Life in Color" by launching a limited edition color of their heat-not-burn tobacco device, glo™ HYPER pro, called "glo Hyper Pro Aurora.

2.The neo™ product series has been fully upgraded, including improvements in packaging design, updates to product naming, and adjustments to flavors.

3.The new pod flavor "Neo Brilliant Red Fruits for Hyper" will officially be launched on May 12th, further enriching the product lineup.

4.The company stated that it will continue to advance the development of smokeless alternatives, in line with product innovation and diverse user needs.

According to PR Times on May 12th, British American Tobacco Japan has launched the fourth phase of its brand promotion campaign for its heated tobacco device, glo™, called "Live Life in Color," introducing a range of limited edition products and innovative flavors.

The company announced that starting from May 26th, a limited edition color of their heated tobacco device "glo™ HYPER pro" called "glo Hyper Pro Aurora" will be available for purchase exclusively on their official website. Inspired by the Northern Lights, this product features a design that combines variable color tones and a metallic texture, perfect for the transition from spring to summer. The product will only be available through official online channels, with a limited quantity and will be sold on a first-come, first-served basis.

Starting from April 15th, the company has also simultaneously launched a comprehensive upgrade for its glo™ exclusive pod brand neo™. This update includes three dimensions: product names, flavor adjustments, and packaging design optimization. The new packaging pays more attention to color identification, and different strengths of mint flavors are differentiated by color depth. The mint product series are respectively renamed as "Neo Arctic Menthol Hyper Edition," "Neo Iced Menthol Hyper Edition," and "Neo Chilled Menthol Hyper Edition." At the same time, for the mint flavors with berry sweetness characteristics, the product series formerly known as "Neo Tropical Swirl Hyper Edition" will be uniformly renamed as "Neo Brilliant Berry Hyper Edition," that is, "Neo Brilliant Tropical Hyper Edition.

Starting on May 12th, neo™ will be introducing a new limited edition flavor called "Neo Brilliant Red Fruits for Hyper", which is based on a combination of red fruits. This flavor combines cherry and peach elements and provides a dual-stage taste experience through the use of cooling capsules for flavor release.

British American Tobacco Japan Company has announced that the comprehensive refresh of the neo™ series in terms of flavor and packaging is aimed at meeting the needs of Japanese adult consumers for functionality, recognizability, and diverse taste experiences in heated tobacco products. The new packaging enhances the visual connection between the product and its flavor, improving the users' intuitive experience in the display and selection process.