Key points:
- BAT Japan has launched a limited edition "glo HYPER pro" cherry blossom color special edition.
- The limited edition product was released on March 24th on the official online store of glo and on the Amazon platform, and will be available in limited quantities in major convenience stores starting from March 31st.
- The "glo HYPER" series exclusive pod "LUCKY STRIKE" has updated the design of its 7 pod packaging, which will be available for purchase starting on April 7th.
According to Mart-magazine's report on March 26th, BAT Japan announced the launch of the third phase of its 2025 brand campaign "Live Life in Color" for its heated tobacco device "glo" on March 24th. Additionally, they introduced a limited edition cherry blossom color version of their heated tobacco device "glo HYPER pro".
The new product will be available for purchase on March 24th through the official glo online store and the Amazon platform, with limited supplies in major convenience stores starting on March 31st.
In addition, the packaging design of the 7 pods of the exclusive pod brand "LUCKY STRIKE" in the "glo HYPER" series will also be updated and will be available for sale starting April 7th.
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