New Flavors and Limited Edition Release by glo™ Japan Co.

Feb.11

British American Tobacco Japan Co. launched two new flavors for the "Lucky Strike" pod brand on Feb. 10.

According to PR Times on February 10th, British American Tobacco Japan is planning to launch two new flavors of "Lucky Strike" exclusive pods for their heated tobacco device, glo™, on the same day. The glo™ HYPER device will also be released in a limited edition color of "emerald green" and a promotional discount event will be held starting from February 17th.

The newly released limited edition color "Emerald Green" of "glo™ HYPER" will be available for purchase starting on February 17th at major convenience stores nationwide, as well as on the official online stores of glo™ & VELO, Amazon, glo™ Yahoo! Official Store, and glo™ Rakuten Ichiba Official Store. With the introduction of this limited edition color, "glo™ HYPER" now has a total of four colors to choose from: Graphite Black, Peacock Blue, Rose Gold, and Emerald Green.

In addition, the Lucky Strike series flavors "Lucky Strike Berry Switch for hyper" and "Lucky Strike Tropical Switch for hyper" will be available for purchase starting February 10th at major convenience stores, supermarkets, tobacco shops, and the official online stores of glo™ and VELO nationwide.

References:

[1] glo™ 、「Live Life in Color」キャンペーンの第二弾を始動！

Also Read:

[1] BAT Unveils New HTP Product Plans at Capital Market Day

[2] BAT Launches New glo HYPER Tobacco Device with HEATBOOST Technology

[3] BAT Japan Launches New Glo Pod with StickSeal Technology

[4] BAT Japan Introduces New Color for Glo HYPER Pro

[5] BAT Japan Glo Pro Slim and Slim Stick to Cease Sales at End of June, Recommending Glo HYPER as Alternative

[6] BAT Glo HYPER Released Pro Version with Advanced Features

#Asia #Japan #Products #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

UK Experts Raise Concerns Over High-Dose Nicotine Pouches Amid Rising Sales

According to The Guardian, health experts in the UK are warning about the potential health effects of high-dose nicotine pouches as their sales continue to rise. Recent studies show teenagers reporting nicotine rushes, sickness and fainting, while researchers say packaging and marketing increasingly appeal to younger age groups. Although viewed as less harmful than cigarettes, experts remain concerned about their use among non-smokers, especially adolescents.

Nov.13 by 2FIRSTS.ai

NZ Issues National High Alert on Etomidate-Laced Vapes After Hospitalisations

New Zealand’s High Alert drug harm monitoring system has issued a public High Alert warning after multiple hospitalisations linked to illicit vape pods containing the anaesthetic etomidate. Known on the street as space oil, k-pods, or eto, these vapes were first detected in January 2025. Customs has since seized additional samples, and clinics nationwide report rising cases of poisoning and hypoglycaemia.

Nov.04 by 2FIRSTS.ai

Russian Lawmakers Propose Criminalizing E-Cigarette Manufacture and Distribution, Citing Health Risks

Russian lawmakers propose criminalizing e-cigarette manufacturing, storage, sales, and use, citing drug crime model for penalties.

Oct.14 by 2FIRSTS.ai

BAT accused of “utter hypocrisy” over efforts to dilute Zambia’s tobacco bill

The Guardian reports that British American Tobacco urged Zambian ministers to drop or delay ad and sponsorship bans and to soften a draft tobacco bill by shrinking health warnings, easing flavour restrictions and lowering penalties. Critics said the stance is hypocritical given similar rules apply in the UK.