New Flavors and Limited Edition Release by glo™ Japan Co.

Feb.11.2025
New Flavors and Limited Edition Release by glo™ Japan Co.
British American Tobacco Japan Co. launched two new flavors for the "Lucky Strike" pod brand on Feb. 10.

According to PR Times on February 10th, British American Tobacco Japan is planning to launch two new flavors of "Lucky Strike" exclusive pods for their heated tobacco device, glo™, on the same day. The glo™ HYPER device will also be released in a limited edition color of "emerald green" and a promotional discount event will be held starting from February 17th.

New Flavors and Limited Edition Release by glo™ Japan Co.
Translation: "glo™ HYPER" new color "Emerald Green" Image source: glo™ official website


The newly released limited edition color "Emerald Green" of "glo™ HYPER" will be available for purchase starting on February 17th at major convenience stores nationwide, as well as on the official online stores of glo™ & VELO, Amazon, glo™ Yahoo! Official Store, and glo™ Rakuten Ichiba Official Store. With the introduction of this limited edition color, "glo™ HYPER" now has a total of four colors to choose from: Graphite Black, Peacock Blue, Rose Gold, and Emerald Green.


In addition, the Lucky Strike series flavors "Lucky Strike Berry Switch for hyper" and "Lucky Strike Tropical Switch for hyper" will be available for purchase starting February 10th at major convenience stores, supermarkets, tobacco shops, and the official online stores of glo™ and VELO nationwide.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Australian Border Force Blocks Massive Vape Shipment Following China Intelligence
Australian Border Force Blocks Massive Vape Shipment Following China Intelligence
Australia has seized more than 600,000 illicit vapes in two months, following coordinated intelligence with overseas partners. The Australian Border Force (ABF) warns that illegal vaping products now form a multibillion-dollar black market dominated by organised crime syndicates.
Nov.21 by 2FIRSTS.ai
Guam DOE: Police to respond to all school-campus incidents involving minors and nicotine products
Guam DOE: Police to respond to all school-campus incidents involving minors and nicotine products
According to the Guam Department of Education (GDOE), police officers will now assist in handling incidents involving minor students who vape or use tobacco products on public school campuses, and cases may be forwarded to the Office of the Attorney General.
Jan.15 by 2FIRSTS.ai
Interpreting FDA’s on! PLUS Authorization: What the Agency’s Press Release Reveals About Its Nicotine Pouch Review Model
Interpreting FDA’s on! PLUS Authorization: What the Agency’s Press Release Reveals About Its Nicotine Pouch Review Model
The U.S. Food and Drug Administration has confirmed that six on! PLUS nicotine pouch products have received Marketing Granted Orders (MGO) through the PMTA pathway. The authorizations were completed under the agency’s nicotine pouch review pilot program in “record time,” with the FDA citing lower levels of harmful constituents while stressing that the decision applies only to the specified products and does not mean they are safe or FDA approved.
Regulations
Dec.20
2Firsts Outlines 2026 Global Product Trends in the New Tobacco Industry
2Firsts Outlines 2026 Global Product Trends in the New Tobacco Industry
As regulation tightens and innovation matures, competition in the new tobacco industry is shifting. In its 2026 Global Product Trends in the New Tobacco Industry report, 2Firsts examines how heated tobacco, nicotine pouches, and vape products are moving beyond feature-driven upgrades toward system-level design, where experience management, compliance structure, and engineering capability increasingly shape long-term competition.
Jan.13 by 2Firsts Perspectives
Spain’s new e-cigarette e-liquid tax, in force since April 1, raises €26 million through November
Spain’s new e-cigarette e-liquid tax, in force since April 1, raises €26 million through November
Spain’s Tax Agency monthly collection report shows the new tax on e-cigarette e-liquids, in force since April 1, raised €26 million through November, including €4 million in November. The levy began three months later than the usual fiscal timetable to allow the sector to adapt, making 2025 the first year in which vaping products are taxed under a specific category.
Dec.30 by 2FIRSTS.ai
Russia Proposes Mandatory Labelling of E-cigarettes from April 1, 2026
Russia Proposes Mandatory Labelling of E-cigarettes from April 1, 2026
Russia’s Ministry of Industry and Trade has proposed introducing mandatory labelling for electronic cigarettes and other electronic devices used to consume nicotine, starting April 1, 2026. The draft resolution has been published on the regulatory portal. Under the proposal, market participants would be required to register with the national monitoring system and label products accordingly, as part of efforts to enhance state oversight of production and circulation.
Dec.19 by 2FIRSTS.ai