California Attorney General Files Lawsuit Against E-cigarette Retailers

Regulations by 2FIRSTS.ai
Dec.15.2023
California Attorney General Files Lawsuit Against E-cigarette Retailers
California Attorney General Rob Bonta has filed a lawsuit against e-cigarette retailers Ejuicesteals and E-juice Vapor for age verification violations.

On December 14, according to a report by U.S. news website einnews, Rob Bonta, the Attorney General of California, filed a lawsuit against two e-cigarette online retailers - Ejuicesteals and E-juice Vapor.

 

Legal proceedings are currently underway in federal courts in the eastern and central regions of California, as Banta accuses these two companies of failing to properly verify the age of California consumers. This alleged failure is seen as a violation of state and federal laws designed to protect the general public, particularly vulnerable groups such as teenagers, from the harm caused by harmful and addictive tobacco products.

 

In the lawsuit, Attorney General Banta argues that the actions of these two companies are in violation of the PACT Act, California Cigarette and Tobacco Products Tax Law, STAKE Act, and Unfair Competition Law. He is seeking legal accountability through civil fines, compensation, and injunctions against the behavior of these companies.

 

Banta expressed, "As the legal representative of the people, I cannot stand idly by as e-cigarette online retailers continue to lead our young people into using harmful e-cigarettes and tobacco products. We will take all legal actions against anyone who engages in illegal practices to profit from ensnaring our children in harmful addictive behaviors. Companies such as Ejuicesteals, E-juice Vapor, and others manufacturing this public health hazard will be held accountable.

 

In today's lawsuit, Bonta claims that Ejuicesteals and E-juice Vapor have violated federal and state regulations, including failing to verify the age of consumers and engaging in remote sales transactions that violate California's tobacco product delivery sales regulations.

 

Previously, a multi-state settlement agreement worth $460 million was reached between attorney generals and e-cigarette manufacturer JUUL. California is set to receive the highest portion of this settlement, amounting to $175.8 million, making it the largest settlement amount between JUUL and any state.

 

The settlement funds will assist California in financing research, education, and enforcement efforts related to e-cigarettes. Additionally, JUUL will be prohibited from targeting adolescents in its advertisements and promotions, as stated in the agreement terms.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Over 160 organizations urge Formula 1 to end all tobacco sponsorships, including nicotine pouches
Over 160 organizations urge Formula 1 to end all tobacco sponsorships, including nicotine pouches
On March 4, 2026, more than 160 public interest organizations worldwide sent a letter to Formula 1 urging it to expand its 2006 prohibition on cigarette sponsorships to include nicotine pouches and other tobacco products. The letter states that Philip Morris International sponsors Ferrari to promote ZYN pouches, while British American Tobacco sponsors McLaren with its Velo brand, with logos displayed on cars and drivers’ race suits and promoted on social media.
Mar.06 by 2FIRSTS.ai
Smoore International Reports 2025 Revenue of RMB 14.256 Billion, Up 20.8%
Smoore International Reports 2025 Revenue of RMB 14.256 Billion, Up 20.8%
On March 17, Smoore International Holdings Limited released its annual results for the year ended December 31, 2025. Revenue reached RMB 14.256 billion, up 20.8% year on year. Gross profit was RMB 4.857 billion, with a gross margin of 34.1%. Profit for the year was RMB 1.062 billion, down 18.5%, while adjusted profit for the year was RMB 1.530 billion, up 1.3%. By segment, revenue from enterprise customers was RMB 11.344 billion and revenue from own-brand business was RMB 2.912 billion.
Mar.18 by 2FIRSTS.ai
UK vape retailer VPZ to expand manufacturing, open 40 stores in 2026
UK vape retailer VPZ to expand manufacturing, open 40 stores in 2026
UK specialist vape retailer VPZ has launched a multi-million-pound investment programme to boost domestic production capacity and tighten supply-chain controls. The plan includes adding a fifth production line, opening 40 new stores across the UK in 2026 and creating hundreds of jobs, while establishing a bonded warehouse at its Edinburgh headquarters as regulation tightens and a vaping tax is planned.
Feb.02 by 2FIRSTS.ai
Uzbekistan to impose full ban on nicotine delivery devices from March 1,2026
Uzbekistan to impose full ban on nicotine delivery devices from March 1,2026
Uzbekistan will enforce a total ban on the circulation of electronic nicotine delivery systems from March 1, covering legal sales, storage and imports. Consumers are offered a legal option to avoid criminal liability by voluntarily handing prohibited devices to law enforcement. The report says imports had already effectively stalled in early 2025, leaving sellers to clear remaining stock.
Feb.27 by 2FIRSTS.ai
Australia’s Tasmania Tables New Bill to Strengthen Crackdown on Illicit Tobacco and Vapes
Australia’s Tasmania Tables New Bill to Strengthen Crackdown on Illicit Tobacco and Vapes
The Tasmanian government has tabled the Public Health Amendment (Prohibited Tobacco and Other Products) Bill 2026 in Parliament, proposing new offences, higher penalties and stronger enforcement powers to crack down on illicit tobacco and vaping products.
Mar.25 by 2FIRSTS.ai
Belarus plans to tighten licensing for e-cigarette and e-liquid trade; Lukashenko expresses support
Belarus plans to tighten licensing for e-cigarette and e-liquid trade; Lukashenko expresses support
A report says Belarus plans to tighten, at the legislative level, the licensing of trade in electronic cigarettes and related mixtures (e-liquids). The draft law was discussed at a meeting chaired by President Alexander Lukashenko with the leadership of the Council of Ministers, according to a BelTA correspondent.
Feb.06 by 2FIRSTS.ai