California Flavored Tobacco Ban Faces Lawsuit by Tobacco Companies

Nov.10.2022
California Flavored Tobacco Ban Faces Lawsuit by Tobacco Companies
California faces a lawsuit over its ban on flavored tobacco products, including e-cigarettes, brought by tobacco companies.

Renowned tobacco companies, along with other tobacco corporations, filed a lawsuit against the state of California on Wednesday in a federal court regarding the state's ban on flavored tobacco, just a day after the state's voters overwhelmingly approved a referendum on the ban. This information was compiled by 2FIRSTS.


It has been over two years since Governor Gavin Newsom signed Senate Bill 793, which prohibits the sale of flavored tobacco products, including flavored e-cigarette cartridges and minty cigarettes. Tobacco companies quickly collected signatures to force a referendum on the law - asking voters whether they approve or reject the ban. While more than half of the state's ballots have yet to be counted, the media has already declared that the referendum will pass (leading by 24% currently).


California is just one of over 300 jurisdictional areas in the United States that have banned flavored tobacco products in some way. Many of these bans have been challenged in court, with most of these challenges ultimately failing. In 2021, a lawsuit was brought against California's flavor ban by tobacco companies, but a federal judge dismissed the case, telling the plaintiffs to wait for voters to weigh in before pursuing legal action.


According to the lawsuit, the damage faced by the plaintiff is no longer theoretical, but concrete and urgent since the referendum has already taken place. Unless a judge intervenes, the injunction will take effect no later than December 21, 2022.


In their lawsuit, tobacco companies argued that the 2009 Family Smoking Prevention and Tobacco Control Act (TCA) allowed state and local governments to regulate tobacco products but not to prohibit their use or sale.


The ban is an explicit priority clause of the TCA that "'takes precedence over' any [state] requirement," which means it is "different from or in addition to" federal requirements regarding tobacco product standards, states the lawsuit. "The flavor ban is typical of tobacco product standards.


In 2020, Reynolds Tobacco filed a lawsuit to block the ban on flavored tobacco in Los Angeles County, using the same argument. The lawsuit was dismissed, and in March 2022, the Ninth Circuit Court of Appeals upheld the decision with a split 2-1 ruling.


The TCA explicitly allows local authorities to enact regulations that are stricter than those set by the TCA itself, wrote Circuit Judge Lawrence VanDyke, who was appointed by Donald Trump, in a majority decision. The law grants the federal government sole authority to establish tobacco product standards, while also preserving the power of states, municipalities, and tribes to regulate or completely prohibit the sale of some or all tobacco products, carefully balancing federal and local power.


The latest lawsuit against the tobacco company doesn't bode well. Their lawyer, Steven Geise, did not respond to requests for comment via phone and email.


A spokesperson for California Attorney General Rob Bonta stated in a written declaration, "Big tobacco companies have repeatedly attempted to push states to work towards protecting our youngest residents from the destructive impact of tobacco use. While we have not officially received the lawsuit, we look forward to vigorously defending this important law in court.


Opponents of flavored tobacco claim that it serves as a gateway drug and has a seductive effect on teenagers, regardless of whether it is purposely designed or not. While some argue that electronic cigarettes offer a less harmful form of nicotine ingestion, others believe that nicotine addiction, especially among young people, can be detrimental. According to the Center for Disease Control, nicotine "damages adolescent brain development" and "young people who use e-cigarettes may be more likely to smoke in the future.


Statement:


This article is compiled from third-party information and is intended for industry communication and education purposes only.


This article does not represent the views of 2FIRSTS and 2FIRSTS cannot confirm the authenticity and accuracy of the content. The translation of this article is intended for internal industry exchange and research only.


Due to the limitations of the translator's proficiency, the translated article may not fully capture the original meaning. Please refer to the original text for accuracy.


2FIRSTS is fully aligned with the Chinese government on any domestic, Hong Kong, Macau, Taiwan, and foreign-related issues and positions.


The copyright of compiled information belongs to the original media and author. If there is any infringement, please contact us for deletion.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Exclusive Analysis | Smoore H1 Revenue Rises 19.9% Amid Growth Concentration, Profit Pressure and Slowing Momentum
Exclusive Analysis | Smoore H1 Revenue Rises 19.9% Amid Growth Concentration, Profit Pressure and Slowing Momentum
Smoore’s first-half 2026 revenue rose 19.9%, but the results revealed growing structural risks beneath the headline growth. Heat-not-burn contributed about 61% of incremental revenue and remains driven largely by one core customer, while traditional vaping markets diverged, own-brand growth slowed and China enterprise revenue declined further. Gross profit and adjusted profit lagged revenue growth, while second-quarter revenue growth slowed to about 1.9%, putting greater focus on the quality, concentration and sustainability of Smoore’s expansion.
Capital Markets
Aug.20
China STMA Deputy Administrator Meets KT&G COO as Heated Cigarette Rules Advance
China STMA Deputy Administrator Meets KT&G COO as Heated Cigarette Rules Advance
Wang Gongcheng, deputy administrator of China’s State Tobacco Monopoly Administration, met KT&G Chief Operating Officer Lee Sang-hak in Shanghai on September 1, according to Oriental Tobacco News. The meeting comes as China seeks public comment on a draft mandatory national standard for heated cigarettes. The report did not disclose the subjects discussed or indicate whether heated tobacco products or market access were addressed.
News
Sep.02
Philippines BIR Steps Up Illicit Vape Enforcement Ahead of Christmas Shopping
Philippines BIR Steps Up Illicit Vape Enforcement Ahead of Christmas Shopping
The Philippines’ Bureau of Internal Revenue is intensifying enforcement against illicit vape and tobacco products ahead of the Christmas shopping season, directing regional and enforcement offices to strengthen monitoring of production sites, warehouses, distribution channels and retail outlets. The BIR destroyed 240,550 illicit vape products in August with an estimated tax liability of about PHP1.53 billion. A nationwide tax-compliance operation in July also inspected 3,590 businesses involved in tobacco and vapor products.
Regulations
Sep.17 by 2Firsts Perspectives
NAS 2026 | Former FDA Tobacco Chief Mitch Zeller Calls for Shift From “End Game” to “End State”
NAS 2026 | Former FDA Tobacco Chief Mitch Zeller Calls for Shift From “End Game” to “End State”
At the 2026 New Approaches Summit in New York, former FDA Center for Tobacco Products Director Mitch Zeller called for the tobacco harm reduction debate to shift from the traditional “end game” toward defining a desired “end state.” He also highlighted unresolved concerns around dual use, argued that biomarkers of exposure may be more meaningful than cigarettes-per-day in assessing risk reduction, and said nicotine misperceptions remain a major barrier to public health progress.
Sep.25
BAT CFO Dragos Constantinescu Takes Office, Returning After Seven Years and Former Asahi Europe Leadership Role
BAT CFO Dragos Constantinescu Takes Office, Returning After Seven Years and Former Asahi Europe Leadership Role
Dragos Constantinescu has officially taken up his role as Chief Financial Officer and Executive Director at British American Tobacco (BAT). He previously spent 16 years at BAT across finance and general management roles in Europe before joining Asahi in 2019 and becoming CEO of Asahi Europe & International in 2025. His return comes as BAT continues to advance its “A Better Tomorrow” transformation.
BAT
Sep.01
Smoke-Free Business Hits 42% of Q2 Net Revenue as PMI’s First TNFD Report Covers Single-Use Electronics, Critical Raw Materials and IQOS Repairs
Smoke-Free Business Hits 42% of Q2 Net Revenue as PMI’s First TNFD Report Covers Single-Use Electronics, Critical Raw Materials and IQOS Repairs
Philip Morris International has published its first report aligned with the Taskforce on Nature-related Financial Disclosures, bringing its electronics supply chain and the use and end-of-life stages of smoke-free devices and consumables into its nature-related assessment. PMI said its smoke-free business accounted for about 42% of total net revenues in the second quarter of 2026. The report says non-circular electronic products, particularly single-use items, can increase consumption of limited natural resources and also details an IQOS repair pilot. A 2040 circularity scenario tests assumptions including a 50% reduction in product waste-related costs, 10% raw-material savings and a 25% substitution rate for refurbished products versus new products.
Sep.23