New IQOS ILUMA SENTIA Balanced Gold Released in Japan

PMI by 2FIRSTS.ai

Dec.20.2023

New IQOS ILUMA SENTIA Balanced Gold Released in Japan

Philip Morris Japan has released a new model, "SENTIA Balanced Gold," for its IQOS ILUMA device, priced at 530 yen per pack.

Philip Morris Japan, a renowned tobacco company, has recently unveiled a new model of their popular heat-not-burn cigarette brand IQOS ILUMA. According to reports from OTAKEI, a Japanese media outlet, the latest addition to their product range is named "SENTIA Balanced Gold.

The product is priced at 530 yen (tax included) per pack of 20. Starting from January 11th, this new product will be sold in an organized manner at seven IQOS flagship stores nationwide, as well as at IQOS retail stores, IQOS counters, and tobacco retailers including convenience stores. Additionally, on January 19th, the IQOS online store will officially start selling the product.

Up to now, the "SENTIA" series comprises a total of 13 models, including 5 regular models and 4 variations of mint and flavored mint. The addition of a new product has expanded the entire series to 14 models.

The newly launched "SENTIA Balanced Gold" is coined with the slogan "rich and full-bodied flavor". It stands out for its balanced taste and mild flavor. As with other models, SENTIA Balanced Gold comes equipped with a filter tip and measures a length of 45mm.

Furthermore, PMI has announced that starting from the release date of January 11, in addition to the seven IQOS stores in Japan, 300 "IQOS Experience Points" located worldwide will gradually offer trial sessions.

References:

[1] IQOS イルマ専用たばこスティック「SENTIA（センティア）」に新銘柄「センティアバランスドゴールド」が登場

Also Read:

[1] Ploom X Introduces New podMobius Aroma Rich Regular

[2] PMI Announces Over 1 Billion Zloty Investment in Poland

#Asia #Japan #Products #IQOS ILUMA #Heated tobacco products

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