Challenges and Opportunities in German E-cigarette Market
At the Dortmund Tobacco Expo on September 15th, the representative of German distributor E-ZIGARETTEN-HANDEL.DE shared some insights about their business with 2FIRSTS. They primarily focus on the markets in Germany and Austria, with their most popular brands being ELFBAR, VOOPOO, and ELFLIO, among others.
When discussing the current state of the German market, the spokesperson mentioned that since Germany introduced a tax on e-liquids, many smaller-scale distributors have ceased operations within three months. Additionally, several brands have also faced certain limitations.
In addition, the spokesperson also pointed out that the compliance procedures in the German e-cigarette market are relatively cumbersome and require more time. He illustrated this with two specific examples, namely that the packaging and compliance information of e-cigarette products in Germany need to be strictly regulated, thus requiring brand manufacturers to invest more costs in this area. Furthermore, if a product has "warning labels" affixed in Austria, it cannot be directly sold in Germany and needs to be reworked to comply with German regulatory requirements.
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