China Brand Day | Building World-Class Brands, 2FIRSTS Assists Chinese E-cigarette Brands to Go Global

Editor's foreword: China's national media China National Radio (CNR) published an article last Saturday based on its joint visits with 2FIRSTS at multiple Chinese e-cigarette companies and wrote"Surge of E-cigarettes Going Global -- Strengthened Regulation Benefits Orderly Development, China is Expected to Incubate Global Brands". On May 10, the China Brand Day, 2FIRSTS China Issued this editorial to commemorate this collaboration with CNR. Below is the full article translation. The translation is provided for reference only. The Chinese original text is the only authoritative source of information.

In February 2023, the Central Committee of the Communist Party of China and the State Council issued the "Outline of Building a Quality Power", which mentioned the planning and requirements for the construction of Chinese brands in several places; On May 10, the seventh China Brand Day arrived as scheduled.

In response to the call of the State Council and in anticipation of the arrival of China Brand Day, 2FIRSTS, in conjunction with Central Radio and Television Network, conducted a research on the globalization of China's vaping industry and brand development, and visited to report on the "Surge of E-cigarettes Going Global -- Strengthened Regulation Benefits Orderly Development, China is Expected to Incubate Global Brands". Several companies, including Imiracle, Uwell, Infinite-N, and Win Soul, were interviewed to discuss the challenges and opportunities of e-cigarette brand development overseas.

As a new industry, e-cigarettes have formed an industrial pattern of "Made in China, Consumed by the World", and the whole e-cigarette industry is continuously transitioning towards standardization and internationalization. The interviewed companies expressed that the global e-cigarette market has entered a period of regulatory change, with many countries adjusting and introducing e-cigarette regulatory policies. Chinese e-cigarette brands going global need to adapt to global policy changes. However, it is a consensus among the interviewed e-cigarette manufacturing enterprises that strengthened regulation is beneficial for the orderly development of the entire e-cigarette industry.

Meanwhile, central media's extensive coverage of Shenzhen's vaping industry on China Brand Day has a positive significance for the compliant development and encouragement of the vaping industry.

As a global leading media and think tank in vaping technology, 2FIRSTS will also continue to utilize its global resources and professionalism to contribute to the further high-quality development of Chinese e-cigarette brands.