China's E-cigarette industry displayed at Dortmund Tobacco Expo

Sep.17.2022
China's E-cigarette industry displayed at Dortmund Tobacco Expo
The Dortmund Tobacco Expo opened with 475 exhibitors and 1.2 million estimated visitors; including China's 40 plus e-cigarette companies.

On the morning of September 15th at 10am local time (4pm Beijing time), the Dortmund Tobacco Exhibition opened grandly at the Dortmund Exhibition Center with an area exceeding 40,000 square meters. The number of exhibitors and participating brands have reached 475, with an expected attendance of 12,000 professional visitors.


Dortmund Exhibition Center consists of a total of nine exhibition halls. The majority of e-cigarette booths are located in halls such as Westfalenhalle, 1, 2, and 3. Over 200 e-cigarette companies were in attendance, with more than 40 of them being Chinese manufacturers.


On the morning of September 15th, the Dortmund Exhibition Center will be open.


After the opening, a long queue formed at the ticket verification point outside the entrance. Previous editions of the event had seen over 90% of participants claiming to have been involved in their company's procurement decisions. Today, professional attendees from around the world have also gathered here.


Exhibition attendees are lining up to have their tickets checked and enter the venue.


The Special Committee received feedback from its member companies about the inconvenience caused by the COVID-19 epidemic, preventing them from attending international industry exhibitions and consequently missing potential business opportunities. To support its members in exporting and solving their business challenges, the committee organized the "ECCC International Exhibition Team" to travel to Germany to participate in the Dortmund Tobacco Exhibition. The aim is to showcase the excellence of Chinese electronic cigarette companies overseas and help domestic enterprises attain more foreign business opportunities, thus contributing to the country's export earnings.


The ECCC International Exhibition Alliance, jointly organized by ECCC and 2firsts.com, includes five companies: Shenzhen Conze Technology Co., Ltd., Shenzhen Meizhonglian Technology Co., Ltd., Shenzhen Huaxin Technology Co., Ltd., Shenzhen Wulian Technology Co., Ltd., and Shenzhen Happy Technology Co., Ltd. The alliance is led by Jason, the diplomatic assistant of the E-cigarette Professional Committee of China Electronics Chamber of Commerce (ECCC).


The staff introduced the exhibits to the audience.


The ECCC booth can be found at booth 1.A28 in Hall 1. It features large posters promoting ECCC, 2FIRSTS, and five other companies, and showcases dozens of products. The booth has attracted many professional attendees, and on the first day of the exhibition, approximately 500 people stopped by to inquire about the products and explore potential business opportunities with Chinese e-cigarette companies.


ECCC Exhibit at booth 1.A28.


The President and Co-founder of the European E-cigarette Association (IEVA), Dustin Dahlmann and Cipri Boboi, made a visit to the ECCC exhibition booth. Dahlmann welcomed the ECCC international delegation and invited Jason, the ECCC's diplomatic assistant, to participate in meetings at the Dortmund exhibition. If the opportunity arises, they also expressed a desire for Jason to visit the IEVA office in Hamburg, Germany, in order to further strengthen the strategic partnership between the ECCC and IEVA.


Europe's Electronic Cigarette Association (IEVA) President Dustin Dahlman (left) and ECCC Diplomatic Assistant Jason.


Jason, the diplomatic assistant of the Electronic Cigarette Committee of the China Electronic Commerce Association (ECCC), delivered a captivating speech titled "Sharing Trends of China's Electronic Cigarette Foreign Trade" at the Bruges exhibition hall this afternoon. Using the "20-year vaporization" history of China's electronic cigarette industry as a starting point, Jason shared the sector's export data and primary overseas markets. This emphasized the importance of Chinese electronic cigarette enterprises in the industry and Shenzhen's position as the global "vapor valley." Jason conveyed the concept of high-quality legal and compliant development and encouraged a positive attitude towards export, instilling confidence in Chinese electronic cigarette enterprises for creating revenue through export.


Jason's Speech in Person


According to the "2022 Blue Book on Export of Electronic Cigarette Industry" released by the Electronic Cigarette Professional Committee of China Electronic Chamber of Commerce, China's electronic cigarette exports reached RMB 138.3 billion in 2021, with domestic sales of RMB 19.7 billion. Correspondingly, the production capacity of electronic cigarette devices in 2021 reached about 2.5 billion units, accounting for over 90% of the global total production capacity of electronic cigarette devices. Among them, the production capacity of closed electronic cigarette devices, including disposable electronic cigarettes and pod vapes, is approximately 2.1 billion units. Core components such as mouthpieces, batteries, and atomizers, as well as accessories like battery, hardware, packaging materials, silicone, testing, and logistics, have driven nearly millions of direct and indirect employees in the related supply chain. In the first half of 2021, the electronic cigarette industry's export growth increased by approximately 10%. According to the industry's development rule in previous years, the export in the second half of the year usually doubles, with predicted export amount reaching RMB 180 billion in 2022 and the production of over 3 billion units of electronic cigarettes, with a growth rate of 35%. The development of the electronic cigarette industry benefits from Shenzhen's complete industrial and supply chain system. It is precisely because of the many high-quality electronic cigarette supply chain enterprises that the industry is increasingly growing and developing. With the legalization and standardization of the industry, our supporting supply chain system will further improve in compliance and quality safety.


The first day of the Dortmund Tobacco Expo ended successfully. The "ECCC International Exhibition Team" is expected to continue the success of the first day during the next two days of the exhibition, bringing more surprises and the latest industry information.


This article contains excerpts or reprints from third-party information, and the copyright belongs to the original media and author. If there is any infringement, please contact us for deletion. Any unit or individual who needs to reprint this information should contact the author and avoid direct reproduction.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

EU Tobacco Tax Reform Stalls as Malta Withholds Support Despite Backing From 26 States
EU Tobacco Tax Reform Stalls as Malta Withholds Support Despite Backing From 26 States
EU finance ministers failed to reach agreement on tobacco excise reform at the November 9, 2026 Economic and Financial Affairs Council (ECOFIN) meeting in Brussels. The Irish Council presidency's compromise secured support from 26 of the EU's 27 member states, but Malta withheld consent, preventing the Council from reaching a general approach requiring unanimity. The reform would raise minimum taxes on conventional tobacco and bring e-cigarette liquids, heated tobacco and nicotine pouches into a common EU minimum excise framework. Finland and Estonia accepted further concessions during the meeting, while the presidency proposed separating the inclusion of nicotine pouches in the framework from setting their precise minimum tax rates. Another compromise would allow ten qualifying member states until 2036 to meet certain tobacco excise requirements. Ireland intends to continue negotiations in December.
Regulations
Nov.11
Philippines BIR Steps Up Illicit Vape Enforcement Ahead of Christmas Shopping
Philippines BIR Steps Up Illicit Vape Enforcement Ahead of Christmas Shopping
The Philippines’ Bureau of Internal Revenue is intensifying enforcement against illicit vape and tobacco products ahead of the Christmas shopping season, directing regional and enforcement offices to strengthen monitoring of production sites, warehouses, distribution channels and retail outlets. The BIR destroyed 240,550 illicit vape products in August with an estimated tax liability of about PHP1.53 billion. A nationwide tax-compliance operation in July also inspected 3,590 businesses involved in tobacco and vapor products.
Regulations
Sep.17 by 2Firsts Perspectives
How Investors Are Repricing the Global Tobacco Industry as Nicotine Markets Shift
How Investors Are Repricing the Global Tobacco Industry as Nicotine Markets Shift
How are investors reassessing the global tobacco industry as nicotine markets evolve? In an interview with 2Firsts, Charlie Chen, Head of Research at CCB International Securities, forecasts annual growth of 30–50% for nicotine pouches, outpacing vaping and heated tobacco. He examines how regulatory enforcement, shifting market shares and new business models are influencing company valuations. The report also explores differences between multinational tobacco groups and Chinese companies, drawing on insights from the New Approaches Summit on profitability, investment strategies and industry consolidation.
Nov.11
Product | BAT Revises Japan's VELO Convenience Store Lineup, Adding ¥380 Mango Pouches as Selected SKUs Exit
Product | BAT Revises Japan's VELO Convenience Store Lineup, Adding ¥380 Mango Pouches as Selected SKUs Exit
British American Tobacco's Japanese subsidiary, BAT Japan, launched VELO Mango Ice Medium on November 2, 2026, with distribution expanding to selected 7-Eleven, FamilyMart, NewDays and Seicomart stores from November 3. The new oral tobacco product contains 15 pouches per can and retails for ¥380, featuring a mango and cooling flavor profile at Medium intensity. At the same time, BAT Japan raised prices on multiple existing VELO products from ¥360 to ¥380 per can and withdrew selected SKUs from convenience store distribution without discontinuing them entirely. The changes affect product assortment, pricing and retail channel allocation.
product
Nov.04
U.S. Rep. Krishnamoorthi Questions FDA Over Planned PMTA Rewrite, Seeks Communications With Altria and Reynolds
U.S. Rep. Krishnamoorthi Questions FDA Over Planned PMTA Rewrite, Seeks Communications With Altria and Reynolds
U.S. Rep. Raja Krishnamoorthi on Oct. 6 questioned the FDA over its plan to reassess and potentially replace the 2021 PMTA regulatory framework, asking the agency to identify provisions it may change or eliminate, state whether current scientific evidentiary standards will be maintained, and disclose communications with Altria, Reynolds and other parties challenging the rule. Krishnamoorthi led a congressional investigation into JUUL and youth vaping in 2019 and has since remained active on e-cigarette regulation and enforcement.
Regulations
Oct.08
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
PMI's IQOS Extends ZAMNA Electronic-Music Partnership to Spain as Vogue España Publishes Branded Content
Philip Morris International's IQOS has extended its partnership with electronic-music event brand ZAMNA to Spain, setting up a House of IQOS at ZAMNA Madrid. Vogue España and Time Out Madrid subsequently published branded content clearly labeled as collaborations with IQOS. PMI has also expanded its company-owned IQOS boutique network in Spain to seven cities this year. The company says IQOS's adjusted heated-tobacco market share in Europe reached 12.6% in the first quarter of 2026, with Spain among its stronger-performing European markets.
Sep.20