Brazilian company Cleiton has launched a product that packages milk chocolate squares in a fake cigarette box.
For many years since its release, this cigarette-shaped candy has been very popular in Brazil and other countries, with the idea being that children can "smoke" them like adults. The company was inspired by the packaging of an old cigarette-shaped candy called Chocolate Pan that was popular in Brazil back in 1947. The chocolate cigarette became a huge success and became part of Brazilian popular culture.
Recently, the team combined this retro aesthetic with the popular teenage electronic cigarette trend to create Chocolate Vapezinhos.
When Cleiton's team learned that the traditional chocolate company, Chocolates Pan, was on the brink of bankruptcy, they came up with the idea of creating a chocolate-flavored e-cigarette.
Vapezinhos has adopted a modern reinterpretation of the original packaging design from 1947, featuring fresh red and white typography as well as a young person holding a chocolate-flavored e-cigarette against a brown backdrop.
With this nostalgic packaging, the Brazilian company hopes to discourage young people from continuing to smoke.
Vapezinhos will release a limited edition of 50 units, each containing three chocolate "e-cigarette" candy pieces.
Statement
This article is compiled from third-party information and is intended solely for industry exchange and learning.
This article does not represent the views of 2FIRSTS, and 2FIRSTS cannot confirm the authenticity or accuracy of the article's content. The translation of this article is solely for industry communication and research purposes.
Due to limitations in translation proficiency, the translated article may not fully reflect the original content. Please refer to the original article for accuracy.
2FIRSTS maintains complete alignment with the Chinese government on any domestic, Hong Kong, Macao, Taiwan, or foreign-related statements and positions.
The copyright to compiled information belongs to the original media and authors. If there is any infringement, please contact us for deletion.
This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.
