Brazilian company Cleiton has launched a product that packages milk chocolate squares in a fake cigarette box.
For many years since its release, this cigarette-shaped candy has been very popular in Brazil and other countries, with the idea being that children can "smoke" them like adults. The company was inspired by the packaging of an old cigarette-shaped candy called Chocolate Pan that was popular in Brazil back in 1947. The chocolate cigarette became a huge success and became part of Brazilian popular culture.
Recently, the team combined this retro aesthetic with the popular teenage electronic cigarette trend to create Chocolate Vapezinhos.
When Cleiton's team learned that the traditional chocolate company, Chocolates Pan, was on the brink of bankruptcy, they came up with the idea of creating a chocolate-flavored e-cigarette.
Vapezinhos has adopted a modern reinterpretation of the original packaging design from 1947, featuring fresh red and white typography as well as a young person holding a chocolate-flavored e-cigarette against a brown backdrop.
With this nostalgic packaging, the Brazilian company hopes to discourage young people from continuing to smoke.
Vapezinhos will release a limited edition of 50 units, each containing three chocolate "e-cigarette" candy pieces.
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