2Firsts is pleased to announce that the 2Firsts Global NGP Brand & Market Development Forum will take place on March 21 in Shenzhen, China.
Themed "Building Trust, Driving Change: Shaping the Future of NGP Brands," this forum will focus on global brand development strategies, key market trends for 2025, and innovative marketing techniques. The event will bring together industry leaders, brand representatives, and experts from China and around the world.
Brand Development: A Key Driver of Industry Growth
With continuous advancements in technology and product innovation, the NGP industry—including e-cigarettes, heated tobacco products, and nicotine pouches—has experienced rapid growth, driving a transformation in harm reduction consumption worldwide.
For manufacturers, strong branding enables differentiation beyond price competition. For consumers, trusted brands help simplify purchasing decisions and reduce the risk of trying new products. From a regulatory and societal perspective, the emergence of reputable brands helps ensure that compliant products dominate the market, reducing illegal trade and regulatory violations. In 2025, brand building will be a central strategy for companies looking to expand in key markets.
2Firsts: A Leading Platform for Global Industry Exchange
As a leading global media and consultancy in the NGP industry, 2Firsts is committed to driving high-quality development across the global market. In recent months, 2Firsts has successfully hosted major industry events such as:
● "Looking Ahead to 2025" - 2Firsts Open Day
● "2025 Global NGP Compliance Development New Year Symposium"
● "2Firsts Global NGP Innovation & Tech Forum"
These events have gathered leading international tobacco companies, top-tier supply chain enterprises, and globally renowned experts, attracting nearly 1,000 in-person attendees and key industry representatives in China.
Through 2Firsts’ extensive global media network, these events have reached an audience of over 100,000 industry professionals worldwide. As a result, 2Firsts' industry forums have become a key platform for global exchange, drawing increasing participation from enterprises, institutions, scientists, and industry experts.
By facilitating information exchange, thought leadership, industry consensus, and business collaboration, 2Firsts continues to play an irreplaceable role in shaping the future of the global NGP industry.



The 2Firsts Global NGP Brand & Market Development Forum on March 21 Will Soon Open for Audience Registration – Stay Tuned!
For speaker applications or event sponsorship, please contact Manager Ms. Zhang at +86 137 5654 6265.