Commission to launch proposal for revision of tobacco excise directive by Oct. ’22

Regulations by NEW EUROPE
May.24.2022
Commission to launch proposal for revision of tobacco excise directive by Oct. ’22

The European Commission announced that the proposal for the revised tobacco excise directive will be made public at the beginning of 2022’s fourth quarter during a digital consultation session that was held on May 18, with the participation of Commission officials and other interested parties such as retailers, associations, representatives of scientific and medical associations as well as representatives of the tobacco industry.

 

The Commission highlighted that tobacco taxation is outdated asit has not been revised since 2010, and does not capture the developments in the tobacco market or the inflation rates of the last decade.  

 

According to sources the revised directive will address three main issues: tax increases on all traditional tobacco products, the harmonization of new tobacco products such as e-cigarettes, heated tobacco products and nicotine pouches and tackling the illicit trade and manufacturing of tobacco products. 

 

The Commission referred to the results of the extensive public consultation, including pieces of 7300 input from all 27 EU members as well as other third countries, where governments, organizations and citizens highlighted the need to harmonize new products, but not tax them at the same level as traditional cigarettes. In its referral, the Commission mentioned that all the aforementioned factors were taken into account.

 

Also worth mentioning is that the results of the consultation showed a substantial degree of consensus among all categories of stakeholders on the need to include new tobacco products that have 

recently appeared on the market as part of the EU’s harmonized excise framework, develop standard definitions and remove obstacles to the single market.

 

The prevailing view among all categories of stakeholders was that an EU tax minimum for heated tobacco products should be set at a level lower than fine-cut tobacco and that e-cigarettes should be taxed at the lower proposed levels (€0.10 per ml) or according to consumers themselves at a zero minimum rate.

 

Reportedly, the participants of the May 18 stakeholder event commented on the raised issues raised much in the same way as was done during a public consultation in 2020. Specifically, NGOs were supportive of the need to tax all products in a similar way, but industry and academia representatives disagreed and instead supported moves to tax them based on their risk profile.

 

Though the Commission did not refer to any details during this meeting they did mention that this directive is a public health and internal market issue. It is therefore safe to assume that the proposal will include a significant “upward convergence” of all tobacco products as described in the EU’s Beating Cancer Plan, which is also the main driver for the directive. 

 

It remains to be seen how each of the European Union’s members will react to the proposal within the current economic and fiscal environment and also whether it will take into account the results of the consultation with European residents.

 

Source:NEW EUROPE

2Firsts Insights | From Limited-Edition Frenzy to Interactive Lead-Gen: The 2025 Halloween Shift in Vape Marketing
2Firsts Insights | From Limited-Edition Frenzy to Interactive Lead-Gen: The 2025 Halloween Shift in Vape Marketing
For Halloween 2025, leading vape brands such as HQD and ELFBAR are running overseas social-media engagement campaigns—covering points programs and UGC giveaways with age/region restrictions. Unlike 2024’s wave of themed devices, no brand-new Halloween limited editions have appeared on major U.S. channels this year; only RAZ has restocked last year’s version.
Oct.31 by 2FIRSTS.ai
Product | AutoFresh Lock + Transparent Tank: SKE’s MEMERS VAPE Launches New Device
Product | AutoFresh Lock + Transparent Tank: SKE’s MEMERS VAPE Launches New Device
SKE-owned MEMERS has listed the disposable FRESA 40K on its website, featuring a transparent e-liquid chamber and a battery level display, with a claimed up to 40,000 puffs. The device uses Fresh Lock+ auto oil-lock to isolate e-liquid from the coil; brand materials cite two trigger timings—6 seconds after each puff or after 5 minutes of inactivity. It includes a 900mAh rechargeable battery, Type-C charging, and comes in 10 flavors.
Nov.05 by 2FIRSTS.ai
Product | 2Firsts Exclusive: Breaking Down Pachamama 25K, CHUC’s First U.S.-Made Factory Product
Product | 2Firsts Exclusive: Breaking Down Pachamama 25K, CHUC’s First U.S.-Made Factory Product
U.S. e-cigarette company Charlie’s has brought its first domestic manufacturing facility online, launching the disposable Pachamama 25K, which will initially roll out to 300 retail stores in Texas. The device features a 20 ml e-liquid capacity with 5% nicotine, three power modes and a built-in 1000 mAh battery, and is advertised to deliver up to 25,000 puffs.
Dec.02 by 2FIRSTS.ai
Imperial Brands FY25 Results: NGP Net Revenue Up 13.7%, Americas Surges Nearly 70%
Imperial Brands FY25 Results: NGP Net Revenue Up 13.7%, Americas Surges Nearly 70%
Imperial Brands reported FY25 NGP net revenue of £368 million, up 13.7% at constant currency. Growth in the Americas accelerated sharply, with NGP revenue up 69.8%, driven by the expansion of the modern oral brand Zone. Europe delivered 8.8% growth, supported by blu’s double-digit vapour share across key markets. Adjusted NGP operating losses narrowed to £76 million, putting the category closer to breakeven.
Nov.18 by 2FIRSTS.ai
Philippine DOH Calls for Nationwide Vape Ban Amid Surging Youth Use
Philippine DOH Calls for Nationwide Vape Ban Amid Surging Youth Use
The Philippine Department of Health (DOH) has warned that youth vaping has reached alarming levels. Health Secretary Ted Herbosa stressed that despite regulations limiting vaping to adults aged 18 and above, minors—many in school uniforms—are frequently seen using vape devices. Criticizing the industry’s youth-targeted marketing tactics, Herbosa said the government should consider a nationwide total ban on vape products.
Nov.24 by 2FIRSTS.ai
2Firsts Monitor | FOGER website flags customs & tariff delays; some products out of stock
2Firsts Monitor | FOGER website flags customs & tariff delays; some products out of stock
2Firsts observed on FOGER’s online retail site “FOGER VAPES” that the platform indicates restocking delays due to customs and tariff factors. Several items show limited availability or “sold out” status, with a restock alert feature offered. A previous article on the site also referenced potential tariff changes that may affect pricing.
Nov.05