Controversy Surrounds Penny Mordaunt's Appointment at British American Tobacco

Apr.11.2025
Controversy Surrounds Penny Mordaunt's Appointment at British American Tobacco
Former UK Conservative Party leadership candidate and defense minister Penny Mordaunt joins BAT advisory role, raising ethical concerns.

Key Points:

Former UK Conservative Party leadership candidate and Defense Minister Penny Mordaunt has accepted a consultancy position with British American Tobacco (BAT), advising on harm reduction strategies.

The Business Appointments Consultative Committee pointed out that former cabinet ministers like Mordaunt may provide unfair government access opportunities for British American Tobacco and advised him to avoid direct contact with the government.

Anti-smoking organizations are skeptical of the "harm reduction" promises made by British American Tobacco, as they rely on cigarette sales. They question whether the appointment of Mordaunt is in the public interest.


According to The Guardian's report on April 10th, Penny Mordaunt, a former British Conservative Party leadership candidate who has held several cabinet positions including Defense Secretary and Leader of the House of Commons, has taken on a new role as an advisor for British American Tobacco (BAT), responsible for providing guidance on "harm reduction.

 

In 2024, after losing her seat in parliament, she will be working as a paid consultant for the Transformation Advisory Group at British American Tobacco (BAT).

 

The senator abstained from voting on the gradual smoking ban proposed by Rishi Sunak last year, and was in charge of managing the government's legislative agenda before the bill failed to pass parliament before the election.

 

The Labour Party had urged the government to break with tradition and push forward with the Tobacco and E-cigarette Bill, even though it was in the initial stages at the time. With the Labour Party pushing for it, the bill has once again been put on the agenda.

 

Penny Mordaunt's new job was disclosed by the Advisory Committee on Business Appointments, which stipulates that she cannot lobby for the government or engage in any public contracts consulting within two years of leaving office.

 

The committee pointed out that "British American Tobacco has a keen interest in government policies and regulations, and focuses resources on influencing government decisions - such as lobbying for lower tobacco taxes, enacting e-cigarette legislation, and preventing counterfeit goods.

 

The committee stated that due to changes in government and the passage of time, the risk of Mordaunt gaining access to potentially helpful information regarding British American Tobacco is limited.

 

However, the committee added, "Although you claim not to engage in lobbying, your previous role as a cabinet minister may be perceived as providing unfair access to and influence over the government for British American Tobacco. Therefore, the committee recommends that you should not represent the company directly in dealings with the government, as this would pose a significant risk under government regulations.

 

Anti-smoking activists are skeptical of tobacco companies' claims of "reducing harm," believing that these companies rely on cigarette sales.

 

In recent years, it has been unusual for former ministers to work for tobacco companies, and several members of parliament have been criticized for accepting hospitality from the tobacco industry. Ken Clarke, a former Conservative Chancellor and Health Secretary, worked at British American Tobacco from 1998 to 2007.

 

Regarding the appointment of Mordaunt, Kingsley Wheaton, the Chief Corporate Officer of British American Tobacco, stated,

 

British American Tobacco has launched a manifesto of change... It is based on the best practices of Tobacco Harm Reduction (THR) and science. To accelerate this goal, we are aware that challenging our conventional thinking with alternative perspectives will greatly contribute to success. The THR Advisory Committee is designed for this purpose.

 

At present, Mordaunt has not yet made any comments on the matter.

 

Main image source: Ian Forsyth/Getty Images

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Can hookah go institutional? A hookah company seeking to go public makes its case with capital, technology and regulation
Can hookah go institutional? A hookah company seeking to go public makes its case with capital, technology and regulation
2Firsts explored whether hookah can evolve into a more mature and governable category by interviewing Dubai-based hookah company AIR. AIR argues that strong margins, OOKA’s closed-system model and the prospect of differentiated regulation could support that shift. The larger question is whether this is simply AIR’s capital-markets narrative, or an early sign that competition, regulation and category boundaries in hookah are beginning to change.
Apr.02
Altria Reports Q1 2026 Net Revenues of $5.43 Billion and 7.3% Growth in Adjusted Diluted EPS
Altria Reports Q1 2026 Net Revenues of $5.43 Billion and 7.3% Growth in Adjusted Diluted EPS
Altria Group reported its first-quarter 2026 results on April 30. Net revenues were $5.43 billion, up 3.2% year on year, while revenues net of excise taxes were $4.76 billion, up 5.3%. Reported diluted EPS was $1.30, up more than 100%, and adjusted diluted EPS was $1.32, up 7.3%.
May.06 by 2FIRSTS.ai
Tasmanian Lower House Passes Tougher Tobacco Bill With Higher Penalties for Sales to Minors
Tasmanian Lower House Passes Tougher Tobacco Bill With Higher Penalties for Sales to Minors
The Tasmanian House of Assembly has passed a new bill aimed at cracking down on the sale of smoking products to children and curbing the illicit tobacco trade. Under the Public Health Amendment (Prohibited Tobacco and Other Products) Bill 2026, businesses caught selling tobacco products to minors would face steeper, tiered fines.
Apr.23 by 2FIRSTS.ai
UK Tobacco and Vapes Bill Receives Royal Assent, Banning Tobacco Sales to People Born After 2008
UK Tobacco and Vapes Bill Receives Royal Assent, Banning Tobacco Sales to People Born After 2008
The UK government announced on April 29 that the Tobacco and Vapes Bill had received Royal Assent and become law. Under the new law, it is illegal to sell tobacco to anyone born on or after Jan. 1, 2009. The government said the law creates the UK’s first “smoke-free generation” and includes measures to ban the advertising and sponsorship of vapes and nicotine products, as well as powers to restrict packaging, branding and displays designed to appeal to children.
Apr.30 by 2FIRSTS.ai
Exhibition Insights | Geek Bar Booth Shows Two Fasoul Heat-Not-Burn Devices in Prague
Exhibition Insights | Geek Bar Booth Shows Two Fasoul Heat-Not-Burn Devices in Prague
At EVO NXT 2026 in Prague, the Geek Bar booth displayed two Fasoul heat-not-burn devices, Q1 Pro and C2. One stressed compact size, screen-led control and dual modes, while the other highlighted faster heating, a larger battery and added functions. Both were presented as compatible with IQOS TEREA and SENTIA sticks. Materials on a website displaying Fasoul-related information also show recent market activity in Japan and Italy.
Apr.20 by 2FIRSTS.ai
ELFBAR Resolves Global Dispute Over "ELF" Trademark with VPR Brands LP
ELFBAR Resolves Global Dispute Over "ELF" Trademark with VPR Brands LP
ELFBAR announces global settlement with VPR Brands LP over "ELF" trademark dispute, covering major markets like US, Canada, UK.
Apr.01 by 2FIRSTS.ai