【By 2Firsts】At the 2025 Dubai World Vape Show a representative of the Croatian e-cigarette brand IZY VAPE CEO Rinor Krasniqi shared with 2Firsts the company's current operations in the global e-cigarette market, the industry challenges it faces, and its technical and product strategies.
According to the Rinor, IZY VAPE is headquartered in Croatia and is one of the earliest registered e-cigarette e-liquid manufacturers in the region. A brand representative stated that the company's business mainly focuses on the sales of its own brand and disposable e-cigarette products, with markets spanning across Europe and parts of Africa and the Middle East.
When discussing market trends and challenges, Rinor pointed out that regulations in the European market are increasingly tightening. For example, the Netherlands has restricted the use of only 16 e-liquid ingredients. At the same time, the prices of black market e-cigarettes are fiercely competing with legal products, especially in the disposable e-cigarette market. In addition, large tobacco companies such as British American Tobacco and Philip Morris International (PMI) are gradually gaining market share through their capital advantages.
In terms of regulation, young users have become a focus of attention, leading to increasingly strict flavor restrictions, and several countries have already begun or are planning to ban the sale of disposable products.
In the future, Rinor believes the outlook for the e-cigarette industry is unpredictable, but the company will continue to increase investment in automated production and closed system equipment to ensure compliance and quickly respond to regulatory changes. Rinor emphasized, "Our current customer base is relatively stable, but for newcomers, market competition has become increasingly difficult.
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