Dutch Government Launches Anti-Vaping Campaign as Nearly 10% of 12-Year-Olds Report E-Cigarette Use

May.13.2025

A new study in the Netherlands shows that 10% of 12-year-olds have tried e-cigarettes, and nearly 40% of users aged 12 to 16 say they are addicted. In response, the Dutch government launched a “Say No to E-Cigarettes” awareness campaign on May 12.

Key points of focus:

1.According to a survey, nearly 10% of 12-year-old children have tried e-cigarettes.

2.Forty percent of adolescent e-cigarette users admit to being addicted, with nearly one-third using them daily.

3.The Dutch government has launched a "Say No to Vaping" campaign aimed at raising parents' awareness of the dangers of e-cigarettes and encouraging early communication with their children.

According to a report by nltimes on May 12, a study commissioned by the Dutch Ministry of Health, Welfare and Sport and conducted by research company Motivaction found that nearly 10% of 12-year-old children in the Netherlands have tried e-cigarettes. Among teenagers aged 12 to 16 who use e-cigarettes, almost 40% consider themselves addicted, with nearly one-third using them daily.

In response to this trend, Dutch Minister of Youth, Prevention, and Sports, Vincent Karremans, launched a national campaign called "Say no to vaping" (Nee tegen vapen) on May 12. The campaign aims to raise awareness among parents about the dangers of e-cigarettes and encourage early communication with their children.

The research also shows that 14% of teenagers find it difficult to resist when offered e-cigarettes, while 16% feel pressured to try them.

References:

[1] Monday, 12 May 2025 - 12:50 One in ten Dutch 12-year-olds has tried vaping; Government launches national crackdown

Also Read:

[1] Dutch Authorities Seize Nearly 18.5k Illegal E-cigarettes and Liquid

[2] Dutch e-cigarette ban cuts use, drives consumers to Germany

[3] Dutch government plans to raise smoking age to 21

[4] Young Dutch E-cigarette Users Unaware of Nicotine

[5] Criticism of EU Delaying Tobacco Products Directive Legislation: Concerns for Youth Health

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