e-cigarette retailers ask for extension on flavored additives ban

Innovation
Jun.30.2022

Sellers of flavored e-cigarette additives have asked for extra time following an announcement that such items contravene a 2019 ban on flavored vaping products, and must be removed from the shelves by August.

 

The affected retailers have asked for a period of grace through to June next year before the ban, which the Ministry of Social Affairs and the Consumer Protection and Technical Regulatory Authority (TTJA) announced at the end of May.

 

Unsold inventory which would cost hundreds of thousands of euros has been cited as the main reason, though since the ban of flavored e-cigarette liquids per se has been banned for three years now, this request is unlikely to be met, ERR reports.

 

Flavored e-cigarette products had been banned in the first place as they were thought to appeal to schoolchildren; according to head of the alcohol and tobacco department at the National Institute for Health Development (TAI) Anneli Sammel, 36 percent of schoolchildren have tried e-cigarettes. Among schoolgirls alone, the figure is 24 percent, she added.

 

Meanwhile, Aive Telling of the social affairs ministry called the appearance on the market of flavored liquids which can be added to e-cigarette liquids a cunning means to circumvent the law, while further clarification on how to categorize the products has arisen since 2019.

 

"In 2019, we had talked about whether these constituted e-liquids or were flavorings or essences for seasoning, or for widespread use in food. markings on liquids, "Telling told ERR.

 

"In the meantime, a category has emerged that says it is for use in an e-cigarette. It has e-liquid markings from other countries on it," she added.

 

This means that in effect retailers of these products have been breaking the law for three years, though merchants themselves intepret the law diffently.

 

Diane Sirelpuu, the CEO of one firm, Nicorex Baltic, said that in 2019, just before the law came into force, that the company had received written answers from all the relevant agencies that while flavored e-liquids had indeed been banned, selling separate flavorings was still permissible.

 

"These seasonings have been bought according to demand in advance. They are in warehouses, shops and are ready-made in other countries," she said.

 

The 2019 ban followed one on most flavored types of regular cigarettes from three years earlier, while in 2020 the tax authority stated that ordering such products from countries where they are legally sold and importing them into Estonia was against the law. Menthol cigarettes, meanwhile, were banned for sale in Estonia i May 2020, on the back of an EU regulation.

InterTabac 2026: First conference program highlights now available online
InterTabac 2026: First conference program highlights now available online
With three months to go before the international tobacco and nicotine industry gathers again in Dortmund, InterTabac, together with NUBIZ and InterSupply, is set to bring around 800 exhibitors from across the globe to eleven exhibition halls. The three events will showcase innovation, market trends and industry networking, while the first conference program highlights are now online, offering trade visitors keynotes, panel discussions and masterclasses to support business decision-making.
Events
Jun.22
ITGA Americas Meeting Calls for Balanced Regulation as Tobacco Growers Warn of Pressure on Farms and Legal Supply Chains
ITGA Americas Meeting Calls for Balanced Regulation as Tobacco Growers Warn of Pressure on Farms and Legal Supply Chains
ITGA said tobacco grower organizations from five Americas countries called for stronger regional cooperation and balanced regulation, warning that restrictive policies could pressure farmers and legal supply chains. The article also provides data on major tobacco-producing countries in the Americas.
Special Report
Jun.02
India Seizes $14 Million Worth of Illegal Vaping Products Imported From China
India Seizes $14 Million Worth of Illegal Vaping Products Imported From China
India’s Directorate of Revenue Intelligence (DRI) seized approximately 300,000 illegal e-cigarettes and vaping devices worth more than ₹120 crore (approximately $14 million) during coordinated multi-state enforcement operations.
Regulations
May.22
FDA Tobacco Proposal Signals Full-Chain Compliance Test for Global E-Cigarette Supply Chains
FDA Tobacco Proposal Signals Full-Chain Compliance Test for Global E-Cigarette Supply Chains
FDA’s proposed foreign tobacco establishment registration and product listing rule remains unfinished, but Accorto told 2Firsts it reflects a shift toward structured oversight similar to medical device and pharmaceutical compliance frameworks. For Chinese and global e-cigarette suppliers, U.S. market access is moving beyond product authorization toward full-chain compliance covering manufacturing, documentation, import control, distribution, retail and marketing discipline.
Special Report
Jul.09
Italian Court Ends Six-Year Cigarette Excise Dispute, Rejecting Damages Claim
Italian Court Ends Six-Year Cigarette Excise Dispute, Rejecting Damages Claim
Italy’s Lazio Regional Administrative Court has dismissed an appeal by Italian Tobacco Manufacturing and Manifattura Italiana Tabacco over the cigarette excise calculation mechanism, upholding the minimum tax burden rules and excluding compensation for smaller tobacco operators.
News
Jun.26 by 2Firsts Perspectives
2Firsts Interview | InterTabac 2026 Adapts to a More Complex Tobacco and Nicotine Market
2Firsts Interview | InterTabac 2026 Adapts to a More Complex Tobacco and Nicotine Market
As InterTabac 2026 approaches, Sabine Loos, Managing Director of Westfalenhallen Unternehmensgruppe, tells 2Firsts that global tobacco trade fairs are evolving beyond product display. With new nicotine categories, shifting regulation and more complex supply chains reshaping the industry, InterTabac is positioning itself as a platform for market insight, regulatory discussion and global business connection.
Special Report
Jul.02