E-cigarette shops in Wisconsin, USA, see sales drop due to new regulations

Sep.08.2025
E-cigarette shops in Wisconsin, USA, see sales drop due to new regulations
Wisconsin's new vape regulations have led to a significant drop in sales and stock for vape shops. The law, which bans most vape products, has forced businesses to remove 80% of their stock. Many top sellers are now off-limits, and some customers are traveling out of state to find the products they want. Despite losing a lawsuit against the Department of Revenue, WiscoFAST continues to fight the regulations, arguing that they unfairly target small businesses.

Key Points:

 

·Regulation Impact: New vape regulations in Wisconsin have led to an 80% reduction in stock for some stores and sales drops of up to 80%.

·Business Struggles: Many vape shops are struggling as top-selling products are now banned, forcing some customers to seek alternatives out of state.

·Industry Response: WiscoFAST, a trade group representing vape shop owners, lost a lawsuit against the Department of Revenue but continues to advocate for changes to the regulations.

 


 

2Firsts, September 8th - according to wmtv15news reported in September 6th, Wisconsin trade group WiscoFAST has lost its lawsuit against the Department of Revenue over new vape product regulations. The law, which just took effect, bans most vape products, forcing business owners to remove 80% of their stock and face potential fines. Many vape shops have seen sales drop by up to 80%.

 

Holy Smokes Vape Shop in Green Bay has experienced a significant drop in sales as customers are unhappy with the ban. Many top-selling products are now off-limits due to the statewide ban, which vape shop owners say could reshape their entire business. Some customers are traveling out of state to find the products they want.

 

Despite losing the lawsuit, WiscoFAST’s president, Tyler Hall, says the ban is hurting both consumers and business owners. He is urging lawmakers to reconsider the regulations, which he believes unfairly target small businesses. Hall emphasizes that the vape industry was built by small businesses and should not be overshadowed by big tobacco companies.

 

FDA Tobacco Center Plans Faster Review Process for Certain Supplemental PMTAs
FDA Tobacco Center Plans Faster Review Process for Certain Supplemental PMTAs
FDA Center for Tobacco Products Acting Director Bret Koplow issued a statement on May 7 outlining new steps to accelerate tobacco product premarket application review. The statement said CTP reduced the backlog of applications by approximately 70% in 2025 and that there is no longer a queue for PMTAs pending acceptance review.
May.09 by 2FIRSTS.ai
South Korea Expands Tobacco Harmful Components Testing System to Cover Synthetic Nicotine Liquid Vapes
South Korea Expands Tobacco Harmful Components Testing System to Cover Synthetic Nicotine Liquid Vapes
South Korea’s Ministry of Food and Drug Safety said on April 17 that it has additionally designated the International Characterization Research Institute as a tobacco harmful components testing body under the Act on the Management of Tobacco Harmfulness. The institute has research experience in analyzing harmful components in liquid e-cigarettes and has obtained recognition for tobacco-sector ISO 17025 requirements.
Apr.17 by 2FIRSTS.ai
Special Report|From Nicotine Pouches to Jelly? A China Tobacco Patent Explores Dual-Release NRT
Special Report|From Nicotine Pouches to Jelly? A China Tobacco Patent Explores Dual-Release NRT
A patent published on February 24, 2026, by China Tobacco Hubei Industrial Co., Ltd. introduces a “nicotine jelly” product designed to combine rapid and sustained nicotine delivery. By integrating both free and microencapsulated nicotine, the product aims to address key limitations of traditional nicotine replacement therapy (NRT), while also raising new regulatory and product classification questions.
Innovation
Mar.18
Cross-Party Romanian Lawmakers Propose Ban on E-Cigarettes and Heated Tobacco Use in All Enclosed Public Spaces
Cross-Party Romanian Lawmakers Propose Ban on E-Cigarettes and Heated Tobacco Use in All Enclosed Public Spaces
Lawmakers from Romania’s USR, PSD and PNL have submitted a bill that would ban e-cigarettes, vapes and heated tobacco devices in all enclosed public spaces. The proposal would redefine “smoking” so that inhaling aerosols produced by heating or vaporizing products containing tobacco, nicotine or other substances intended for inhalation would also be considered smoking, except for medical-use products.
Apr.17 by 2FIRSTS.ai
Geekvape Launches New E-cigarette "KLOUD" with Unique Oil Refill and Cartridge Swapping Features
Geekvape Launches New E-cigarette "KLOUD" with Unique Oil Refill and Cartridge Swapping Features
GEEKVAPE launches new e-cigarette KLOUD, featuring hybrid design for oil filling and cartridge swapping, priced at $7.49.
Apr.01 by 2FIRSTS.ai
York Traders Could Face Fines of Up to GBP 200 Under New Illegal Vape Enforcement Plans
York Traders Could Face Fines of Up to GBP 200 Under New Illegal Vape Enforcement Plans
City of York Council is considering new plans that would allow fines of up to GBP 200.00 (approximately USD 260.00) for traders caught selling illegal single-use vapes.
Apr.09 by 2FIRSTS.ai