The electronic cigarette industry in Egypt welcomes the decision by local authorities to allow the import and commercialization of electronic cigarette products.
The smoking rate in Egypt is very high and a growing number of adult smokers are turning to e-cigarettes as a way to quit or reduce harm. The country is also known for counterfeit products, and the e-cigarette market is no exception.
Since 2015, the sale, distribution, and importation of electronic cigarettes has been prohibited in the area. The Ministry of Health implemented strict measures based on a decision made by the Drug Professional Technical Committee in 2011.
This ban has resulted in countless illegal e-cigarette shops selling e-cigarettes and accessories, often smuggled into the country. Last year, the Egyptian parliament's industrial committee passed new legislation banning local or global counterfeit brands and products and imposing severe penalties on manufacturers.
Egypt has joined other Arab markets, including neighboring Saudi Arabia, Kuwait, and the United Arab Emirates, by lifting a ban on e-cigarettes. The move was praised by leading industry player RELX International, which said in a statement on April 24 that the ban's removal demonstrates Egypt's gradual approach to e-cigarettes and sets the foundation for a regulated market with significant commercial opportunities by satisfying the demand for high-quality products among adult consumers nationwide.
Robert Naouss, Head of External Affairs for REXL International in the Middle East, North Africa, and Europe, stated that "the decision by Egyptian authorities reflects their commitment to support legitimate businesses in the country while cracking down on the illegal trade of these products. This is in line with our observations in an increasing number of global markets.
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