Key Takeaways
- Japanese graphic artist VERDY has partnered again with Japan Tobacco’s (JT) heated tobacco brand Ploom to launch a limited-edition “Ploom AURA × Wasted Youth” collaboration set.
- The collaboration will be released through a one-day pop-up store on December 13, 2025, at 81 BELOW in Harajuku, Tokyo, via a lottery-based sales system.
- The set includes a Ploom AURA starter kit along with a custom back cover and three front panels featuring Wasted Youth’s signature navy-blue design.
- Part of the lineup will also be available in limited quantities through the Ploom CLUB online platform, which will additionally offer three alternative front panel designs via lottery.
2Firsts, December 9, 2025 — According to Japanese media outlet Spincoaster, Japanese graphic artist VERDY has renewed his collaboration with Japan Tobacco’s (JT) heated tobacco brand Ploom, announcing a new limited-edition product and promotional campaign set for release in December 2025.
The report states that VERDY and Ploom will open a one-day limited pop-up store on December 13, 2025, at 81 BELOW in Harajuku, Tokyo, where they will release the “Ploom AURA × Wasted Youth LIMITED EDITION BOX.”
The limited-edition package includes a Ploom AURA starter kit accompanied by Wasted Youth–themed accessories — namely, one back cover and three front panels created exclusively for this collaboration. The set adopts Wasted Youth’s signature deep navy-blue palette paired with white ribbon motifs.
VERDY noted that his first collaboration with Ploom took place in 2019, adding that the new design emphasizes alignment with Ploom’s brand identity rather than solely showcasing his personal artistic style.
At the pop-up store, immersive installations and collaborative visuals will be featured to express the aesthetic and atmosphere of Wasted Youth. Sales will be conducted through a lottery on the day of the event, with participants required to queue and register between 9:30 and 10:00 a.m. For those unable to attend in person, Ploom plans to offer the collaboration set in limited quantities via its online platform Ploom CLUB, along with an additional three exclusive front panel designs available through a separate lottery.
According to a 2Firsts report, from December 8, 2025, to January 18, 2026, JT will also offer a half-price limited-time discount on regular color variants of the Ploom AURA device.
Cover image: Spincoaster
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