There is a new development in the trademark infringement case involving the e-cigarette brand "ELFBAR," owned by the company IQIYI. According to a search on the United States Patent and Trademark Office website by 2FIRSTS, ELFBAR's distributor in the US, DemandVape, has filed a request on February 24th to revoke the "ELF" trademark under the VPR brand.
Request for 'Revocation' page | Image source: USPTO
Under review status | Image source: USPTO
Below is the timetable extracted from the public documents of the Trademark Office (translated and compiled by 2FIRSTS):
Case Update | Image source: 2FIRSTS
It is expected that the evidence collection process for this case will take place in May of this year, and the earliest preliminary ruling from the trademark office will be obtained in September 2024.
2FIRSTS will continue to monitor the developments in the case of ELFBAR's loss in the trademark lawsuit in the United States. Stay tuned for updates.
Reference:
Original text: 美国商标局“Cancellation” Translation: The United States Patent and Trademark Office's "Cancellation" process.
Additional reading:
A regional court in the United States has ruled that the ELFBAR trademark has committed plagiarism and ordered it to cease all marketing activities across the country.
The brand name "ELFBAR" has been discontinued and a new brand name, "EB design," will be launched in March.
The new brand E.B. Desig by ELFBAR is now available. It may have first hit the market as early as December last year.
Click on the topic to read more:
Reviewing the Event of the ELFBAR600 Being Removed from Shelves in the UK Due to Non-Compliance with Standards
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