Expansion of Glo Hyper Air Sales Channels to Offline Stores

BAT by 2FIRSTS.ai

Mar.25.2024

Expansion of Glo Hyper Air Sales Channels to Offline Stores

BAT Rossmanns to expand sales of Glo Hyper Air e-cigarette offline, offering up to 75% discount to reach more adult smokers.

According to a report from South Korean media, British American Tobacco plans to expand the sales channels of its ultra-light e-cigarette product, Glo Hyper Air, to offline stores. The main goal of this plan is to increase adult smokers' access to Glo Hyper Air.

The brand's sales channels are no longer limited to online sales, it is now also being sold in various offline convenience stores. According to the company's plan, Glo Hyper Air will further target adult smokers.

To celebrate the expansion of its product distribution channels, BAT Rosmans will launch a promotional campaign, offering consumers a discount of up to 75% when purchasing the Glo Hyper Air online or at convenience stores from now until April 21st.

Glo Hyper Air is a 75g ultra-light e-cigarette with a slim 12.5mm thickness and sophisticated metal design, making it a standout feature of the product. Compared to traditional products, it has 30% higher tobacco content, resulting in a deep and rich flavor.

References:

[1] '글로 하이퍼 에어' 판매 오프라인으로 확장

Also Read:

[1] BAT Japan's glo hyper X2: 1000 Yen Price Reduction

[2] Discount Promotion for New Glo Hyper Pro Starting March 4

[3] AGCM Fined BAT and Amazon for Misleading Tobacco Product Ads

[4] BAT to Launch New "Lucky Strike Smooth Tobacco for glo hyper"

#Asia #Open system e-cigarettes #Market #South Korea #Heated tobacco products

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