According to reports from newswire on March 7, two separate investigative reports published in The Sun and The Montreal Daily indicate that the ban on selling flavored e-cigarette products in Quebec has failed, sparking public outcry.
Éric Gagnon, Vice President of Corporate and Regulatory Affairs at Imperial Tobacco Canada, stated:
What concerns us the most is the inconsistency in the enforcement of this regulation. While we found that 91% of e-cigarette stores were offering flavorings or other additives, only one was found guilty and fined. Additionally, online sales are rampant, allowing anyone, including young people, to order flavored e-cigarettes and have them delivered right to their door.
The lack of enforcement of the flavor ban on e-cigarettes is just another example of the Quebec government failing to assess the effectiveness and scope of regulations, both crucial factors in ensuring that e-cigarette products do not fall into the hands of minors. Ignoring the importance of flavors for adult smokers looking to quit has caused the e-cigarette market to once again become underground, much like before legalization in 2018.
The company had previously warned the Quebec government that its flawed decision to ban tobacco flavors would not achieve the desired goals. Now, it is time for the government and Minister Dubé to address the confusion caused by their policy set to meet the demands of some anti-smoking lobbying groups.
Recently, Imperial Tobacco Canada has met with the Quebec government and provided them with detailed information on several issues. In addition, they have put forward a series of six short-term and long-term recommendations that will strengthen laws and ultimately prevent the sale of tobacco products to minors.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
![[2Firsts Special Report] EPO Enlarged Board of Appeal Issues Key Decision: China YTI Gains Procedural Advantage in Heated Tobacco Patent Dispute with Philip Morris](https://static.2firsts.com/uploads/20250619/680a1f4818d125725c6608db46873b7a.png?x-oss-process=style/origin)
