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Key Takeaways:
- Total weekly updates: According to the analysis by 2Firsts, a total of 46 SKUs were updated in the UK MHRA notification database for this period (9. 1-7).
- INNOKIN brand stands out: The INNOKIN brand, under Shenzhen INNOKIN Technology Co., Ltd., is one of the brands with the most approved products this week. Its new products cover multiple categories, including "rechargeable devices," "refillable devices," and "individual parts that can contain e-liquid."
- Pre-filled pods remain the main category for approval: Although the total number of approvals has decreased this week, the "Refill container/cartridge containing e-liquid" category still has the highest number of updates, with a total of 40 SKUs approved. This category involves multiple brands, including INNOKIN, PIXL, JNR, ELFBAR, and ELFLIQ.
- Market flavor and nicotine concentration trends: From the approved products, Watermelon flavor is very popular across multiple brands, making it one of the mainstream flavors in the current market. Additionally, the nicotine content for all publicly listed products is mainly concentrated in two concentrations: 10mg and 20mg/ml.
According to UK compliance procedures, e-cigarette products must be publicly listed in the UK Medicines and Healthcare products Regulatory Agency (MHRA) notification database. Once listed, these SKUs have passed compliance review and are legally permitted for sale in the UK market.
To help the industry understand the approval status of new products in the UK market, 2Firsts regularly compiles and analyzes relevant information from MHRA notifications.
Below are the MHRA updates from 9. 1 to 9. 7 This period saw a total of 46 SKUs updated, involving refillable e-cigarettes, individual e-cigarette parts, rechargeable e-cigarettes, and refill containers/cartridges containing e-liquid.
In the “Electronic cigarette – Rechargeable, device only Any rechargeable which can also be used as a refillable should be reported under the refillable category.” product category, a total of 1 SKU was updated from 9. 1 to 9. 7, involving the INNOKIN brand.
- The MVP 60K from Shenzhen INNOKIN Technology Co., Ltd.'s brand INNOKIN was listed on 9. 6. 2Firsts has previously provided information on this product.
In the “Electronic cigarette – Refillable, device only.” product category, a total of 2 SKUs were updated from 9. 1 to 9. 7, involving the INNOKIN brand.
- The PLEXUS PRO Kit and PLEXUS GO Kit from Shenzhen INNOKIN Technology Co., Ltd.'s brand INNOKIN were listed on 9. 3.
In the “Refill container/cartridge containing e-liquid.” product category, a total of 40 SKUs were updated from 9. 1 to 9. 7, involving brands such as INNOKIN, PIXL, JNR, ELFBAR, and ELFLIQ.
The submitters for this product category are primarily the following companies:
- SHENZHEN INNOKIN TECHNOLOGY COMPANY LIMITED
- AQUIOS LABS LTD
- HEAVEN GIFTS GERMANY
- BOWMAN SPECIALISED LIQUIDS LIMITED
These companies cover multiple brands, and among them:
- INNOKIN was submitted by both SHENZHEN INNOKIN TECHNOLOGY COMPANY LIMITED and AQUIOS LABS LTD.
- ELFLIQ and ELFBAR were both submitted by HEAVEN GIFTS GERMANY.
- NEXT LEVEL BAR SALTS, VAPE UK, and REFILL BAR were all submitted by BOWMAN SPECIALISED LIQUIDS LIMITED.
From the perspective of product flavor, Watermelon is a very popular choice, appearing in multiple brands and products.
All listed products have clearly marked nicotine content, primarily in two concentrations: 10mg and 20mg/ml.
In the “Individual part of electronic cigarette capable of containing e-liquid.” product category, a total of 3 SKUs were updated from 9. 1 to 9. 7, involving the INNOKIN brand.
The following three pods from Shenzhen INNOKIN Technology Co., Ltd.'s brand INNOKIN were listed on 9. 3:
- PLEXUS CARTRIDGE (0.6 ohm), 2ml
- PLEXUS CARTRIDGE (0.8 ohm), 2ml
- PLEXUS CARTRIDGE (1.2 ohm), 2ml
The three pods have coil resistances of 0.6 ohm, 0.8 ohm, and 1.2 ohm, respectively
This week's MHRA updates show that the INNOKIN brand, under Shenzhen INNOKIN Technology Co., Ltd., was the most active. Its products cover multiple categories, including rechargeable devices, refillable devices, individual parts, and pre-filled pods, indicating its broad product strategy in the UK market recently.
Simultaneously, the number of publicly listed refill containers/cartridges containing e-liquid significantly dropped to just 40. From August 25 to the end of August, 20 SKUs from this category were listed. In comparison, 156 SKUs in this category were updated from August 18 to 24, and from August 11 to 17, a total of 1,033 SKUs were updated.
As a leading global NGP media and think tank, 2Firsts is dedicated to providing the latest product and technological information and insights to practitioners around the world in various categories such as e-cigarettes, heated tobacco products, and modern oral products. It aims to drive technological changes and innovations in NGP products worldwide, thereby offering tobacco consumers globally with safer products and lifestyles.
With a source of information covering the supply chains in China and global markets, 2Firsts product coverage has become one of the most influential platforms for new product and technology releases globally.
Contact 2Firsts for the following services:
1. Providing leads on new products and technologies;
2. Offering comments on products and technologies;
3. Seeking media coverage for your products;
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Contact Information: Email: info@2firsts.com
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