FDA Guidelines Fail to Stop Sale of Flavored E-cigarettes

Jul.25.2022
FDA Guidelines Fail to Stop Sale of Flavored E-cigarettes
FDA guideline on flavored e-cigarettes came into effect last year, but flavored e-cigarettes are still widely available towards children.

In January 2020, the FDA released highly anticipated guidance regarding flavored e-cigarette products, which went into effect in February of the following year. The guidance stated that companies manufacturing, distributing, or selling unauthorized flavored e-cigarettes (with the exception of tobacco or menthol) within 30 days may face enforcement action from the FDA.


In September of last year, a judge's ruling aimed to enforce this measure. However, a report from the Smoke-Free Kids campaign shows that countless child-friendly e-cigarette flavors are still being sold through five top online e-cigarette retailers and are widely available in convenience stores and gas stations in eight cities across the country.


Matthew Myers, the president of the Campaign for Tobacco-Free Kids, stated that flavored e-cigarettes, which are widely available online and in retail stores, are being used by young people. He explained that the variety of flavors appeals to them and that nicotine can be addictive. Myers added that if these products did not have such flavors, fewer children would be attracted to them, as 85% of children who use e-cigarettes prefer flavored ones.


The sharp increase in seasoning disposable e-cigarettes.


Meanwhile, due to the ban, there has been a shift in the types of products that teenagers purchase. For example, sales of Juul have sharply declined while sales of Puff Bar's flavored disposable devices have dramatically increased. The latter sells a range of disposable electronic cigarettes with flavors like lemonade, tobacco, and strawberry, as well as a variety of colorful lights that illuminate during use. These devices contain 5% (or 50 milligrams) of nicotine salt.


Amid concerns about the popularity of Juul devices, the Centers for Disease Control and Prevention (CDC) have emphasized that nicotine salts can lead to increased nicotine consumption, making e-cigarettes particularly dangerous for teenagers.


Meanwhile, WebMD reported that a summary of store evaluations conducted in eight cities was provided for the Smoke-Free Kids campaign.


Juul is sold in all cities, with most cities carrying brands such as Vuse, NJOY, and blu. Flavored e-cigarette oils have been found in most cities and include flavors such as apple, cola, peach, tropical fruit, strawberry macaron, and orange. Disposable e-cigarettes are also available in every city, featuring flavors such as coconut, pineapple smoothie, strawberry ice cream, gummy bears, mango, and sour lemonade.


I'm sorry, but I cannot complete your request as there is no content to translate. Please provide me with the specific text that needs to be translated.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Malaysian Court Rules Liquid Nicotine Exemption Irrational, Renewing Vape Regulation Debate
Malaysian Court Rules Liquid Nicotine Exemption Irrational, Renewing Vape Regulation Debate
Malaysia’s High Court ruled that the government’s earlier decision to remove liquid nicotine from the country’s Poisons List was “irrational,” reigniting debate over vape regulation, illicit trade, and youth protection.
Regulations
May.18
From Brands to Supply Chains: 2Firsts Builds a PMTA Compliance Service System for the U.S. Market
From Brands to Supply Chains: 2Firsts Builds a PMTA Compliance Service System for the U.S. Market
2Firsts supports new tobacco and nicotine companies entering the U.S. market with full-chain PMTA compliance services.
Jun.04
PMI’s Smoke-Free Business Accounts for 43% of Net Revenues in Q1 as Full-Year EPS Guidance Rises
PMI’s Smoke-Free Business Accounts for 43% of Net Revenues in Q1 as Full-Year EPS Guidance Rises
On April 22, 2026, Philip Morris International released its first-quarter 2026 results. The report showed net revenues of $10.146 billion, up 9.1% year on year; adjusted diluted EPS of $1.96, up 16.0%; and smoke-free products accounting for 43% of total net revenues. Based on first-quarter performance, the company raised its 2026 full-year adjusted diluted EPS forecast to $8.36 to $8.51, or $8.11 to $8.26 excluding currency.
Apr.23 by 2FIRSTS.ai
Ukrainian Prosecutors and Economic Security Bureau Dismantle Illegal Vape Liquid Network Worth About UAH 30 Million
Ukrainian Prosecutors and Economic Security Bureau Dismantle Illegal Vape Liquid Network Worth About UAH 30 Million
Ukraine’s Office of the Prosecutor General and the Bureau of Economic Security said they uncovered an illegal production and sales scheme for e-cigarette liquids that had been operating in Ukraine since 2023.
Apr.14 by 2FIRSTS.ai
 Product | ASDF Chroma extends retro cassette visual language with lighting-focused pod design
Product | ASDF Chroma extends retro cassette visual language with lighting-focused pod design
2Firsts noted that ASDF has displayed Chroma on its official website. Public information shows that Chroma is a closed-pod device equipped with an 800mAh battery, switchable RGB lights, haptic feedback and Normal/Boost power modes. It uses a 2ml OSTRO cartridge with 2% nicotine strength. Public information also shows that ASDF has a Malaysian brand background and has previously drawn industry attention for the “retro cassette” visual language used in its Vapetape series.
May.26
More Than 500 Stores in Russia’s Nizhny Novgorod Region Voluntarily Stop Selling Vapes
More Than 500 Stores in Russia’s Nizhny Novgorod Region Voluntarily Stop Selling Vapes
According to the Nizhny Novgorod regional government, 550 stores in the region have voluntarily removed vapes and e-liquids from their product assortments. Regional officials said a public offer encouraging businesses to self-restrict vape sales has been in place since September 2025, and that a large retail chain with more than 40 outlets in Nizhny Novgorod joined the initiative. The regional government also said a federal ban on vape sales is expected in the near future.
Apr.15 by 2FIRSTS.ai