The FDA is currently keeping a close eye on flavored chewing gum as a new source of nicotine that may be attracting young people. The agency is committed to continuing its efforts to combat underage nicotine use.
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The agency announced today that it has issued a warning letter to Krave Nic for selling nicotine gum in various flavors containing 1 milligram of nicotine, such as blueberry, cherry, and pineapple. The FDA stated in the announcement that Krave Nic needs FDA authorization to manufacture or sell such products.
FDA Commissioner Robert Califf stated in a release, "Nicotine candy is a public health crisis that is about to erupt as students begin their new school year.
Nicotine candy is a recently popular product aimed at helping people quit smoking. Nicotine gum, designed to help people quit smoking, has been around for several decades, but gum, flavor pouches, and other non-cessation entertainment products have only recently emerged. According to a statement released by the FDA this month, citing research on Southern California children, these products are now the second most popular nicotine product used by high school students.
This is similar to early electronic cigarettes produced by companies such as Juul - they taste good and are easy to hide from parents or teachers. Alyssa Harlow, a postdoctoral scholar at the Keck School of Medicine at the University of Southern California, who conducted the study, told NBC News, "These brands are using very modern packaging design and they are promoting themselves on social media.
In recent years, there has been a decrease in e-cigarette usage among teenagers. However, despite strong opposition from the federal government, Juul has gained popularity among children and has stopped selling flavored e-cigarette products. The FDA is currently attempting to remove Juul from the market. In the past year, the agency has denied sale applications for thousands of e-cigarette products, only allowing tobacco flavor.
However, adolescents are still using disposable flavored e-cigarettes. The advent of nicotine candy provides another avenue for flavored nicotine products. FDA warnings and announcements indicate that it is focusing on all nicotine delivery systems that may have similar appeal to children and adolescents.
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