FEELM Launches Sustainable E-Cigarette Product Line "FUTURE

The world's largest electronic cigarette manufacturer, Smoore's flagship atomization technology platform FEELM, has announced a new sustainable product line called "FUTURE".

The company stated that its FUTURE product received great reviews at recent electronic cigarette exhibitions throughout Europe, indicating that its commitment to providing eco-friendly electronic cigarette solutions is proving successful.

The "Product as Packaging" design integrates the vehicle body and packaging, and uses recyclable paper instead of plastic. The equipment primarily contains post-consumer recycled (PCR) or bio-based materials, rather than traditional corresponding materials, which reduces plastic usage by 60% and carbon emissions by 52-58%.

The company states that its FUTURE product encourages consumers to maintain their environmental awareness as it was designed to be easily dismantled and recycled. Users are able to separate internal components of the device, such as battery cores, plastics, and juice cans, and recycle them individually.

According to Totom Lu, the design director of the misting platform team of the company, "This series is our latest sustainable design concept aimed at making it easier for consumers to responsibly dismantle and dispose of products while addressing the environmental issues caused by waste.

The company claims that environmental responsibility has become a top priority in the e-cigarette industry in recent years. A study found that up to 1.3 million devices and 10 tons of lithium are discarded every week, equivalent to the battery usage of 1,200 electric cars. Therefore, it is crucial to develop solutions for this issue, especially as battery disposal regulations will change in the coming years. For example, in the EU, according to the recently approved draft battery regulation, disposable e-cigarettes will need to have removable and interchangeable batteries by as early as 2025.

An industry expert has pointed out that the e-cigarette industry urgently needs to transition to a production model that prioritizes environmental protection. The entire chain of raw materials, design, and production must be integrated, and FEELM's products must consider environmental protection at every stage of production. By creating an environmental material database and establishing a comprehensive management chain that injects ecological thinking, FEELM is taking the lead in environmental protection in the industry.

The company also believes that countries need to improve the collection and recycling of electronic devices and make it easier for consumers to properly dispose of their e-cigarettes, regardless of the manufacturer or brand. The company stated that it welcomes standardized measures to collect disposable e-cigarettes for free at sales points and to raise awareness among consumers about the importance of properly recycling devices.

The company's ESG team conducted a comprehensive life cycle analysis (LCA) of a disposable e-cigarette and developed a product carbon footprint analysis model to identify the primary carbon emission sources associated with disposable e-cigarettes. This will allow for further reduction of carbon emissions.

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