On May 13th, FEELM, a technology brand under Smoore, officially launched their upgraded FEELM Max ceramic core disposable atomization solution at the Birmingham Electronic Cigarette Exhibition in the UK. This marks the official start of its global commercialization.
During a presentation, Zhang Ni, Assistant President of FEELM, announced that their newly upgraded FEELM Max solution has achieved innovative advancements in three areas: heating technology, electronic control technology, and structure and material technology. The solution has introduced the world's first ceramic S1 core, constant power energy management system and transparent window design. These innovations have enabled single-use products to improve their taste by more than 30%, provide ultimate purity and smoothness, consistent taste, and a transparent design. In the past, compliance required a maximum of 2ml injection volume, and cotton and mesh solutions provided a maximum of 600 puffs. However, with the use of FEELM Max technology, 800 puffs have become the new standard for compliant injection volume.
On the day of the event, several executives from brands such as BAT, Yooz, KIWI, and TotallyWicked, as well as John Dunne, the general secretary of the UK Vaping Industry Association (UKVIA), were present to witness the entire press conference. During the conference, Yooz International CEO Du Bing stated that Yooz's collaboration with FEELM began five years ago, and the two sides overcame various challenges together, bringing revolutionary changes to the global electronic vaping industry. Yooz's new product, equipped with FEELM MAX technology, is set to launch in over 40 markets worldwide.
The CEO and founder of the leading Italian brand KIWI Vapor, Mattia Sparacino, has introduced the brand, while their UK regional manager, Liam Cagliarini, has announced a partnership with FEELM for technological and business innovation, utilizing FEELM's latest technology to offer consumers better quality products and experiences.
The CEO of British leading brand Totally Wicked, Marcus Saxton, emphasized the use of FEELM's disposable product technology to enhance consumer experience. As a customer, Totally Wicked has a responsibility to participate in the establishment of a complete recycling system, as part of the electronic vapor industry's social responsibility.
After attending a press conference on the upgraded FEELM Max technology in the vaping industry, 2FIRSTS London News Center conducted interviews with KIWI's CEO and UK regional manager, as well as the general secretary of UKVIA to discuss the significance of the new technology.
Three individuals provided different perspectives on the innovative aspects of FEELM technology.
The CEO of KIWI, Mattia Sparacino, was impressed by the content of the FEELM press conference, stating that the technology showcased by FEELM is very impressive and is now at the forefront of the industry in terms of tobacco harm reduction and environmental protection.
He gave his evaluation:
"Going forward, there will be no other technology surpassing FEELM in the market."
Liam Cagliarini, the KIWI UK regional manager, explained the advantages of FEELM technology. According to him, the ceramic coil of FEELM has the advantage of preserving the taste of the e-liquid, ensuring consistency in taste from the first puff to the last. Currently, the most common mesh coil made of stainless steel can only support up to 500 puffs.
"I witnessed technological advancement as FEELM Max increased its puff count to 800 puffs."
He also stated that KIWI would firmly implement one-time recycling, and through its collaboration with FEELM, KIWI would lead the way in the recycling process.
"We aim to achieve full industry-wide recycling through this initiative."
After attending the press conference, Deng En expressed that he was greatly encouraged by the release of FEELM MAX. He noticed the innovative nature of this technology and the commitment to maintaining its flavor, as well as its impact on and involvement with various enterprises.
John Dunne commented:
Firstly, I have noticed the participation of well-known big brands such as RELX, KIWI, and Totally Wicked. Secondly, the technology has made a significant contribution to environmental preservation. FEELM MAX has truly achieved the possibility of recycling disposable products, which holds significant importance in driving the industry's development.
After its launch event, FEELM held a product testing event, inviting core fans to experience the first batch of products equipped with FEELM Max solutions. This includes upcoming new products from brands such as RELX, KIWI, HEXA, AS VAPE, ZAP! Puffmi, among others. FEELM also stated that this first batch of new products will soon be available in markets such as England, the European Union, North America, and the Middle East.
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