First Batch of National Standard E-Cigarettes Sold in Shenzhen

Aug.30.2022
First batch of national standard e-cigarettes sold at a Shenzhen store, with warning labels now required on packaging.

According to the Shenzhen Special Zone Daily, on the morning of August 29th, the first batch of national standard electronic cigarette products issued by the Shenzhen Tobacco Monopoly Bureau arrived at an electronic cigarette specialty store in Futian District. The store subsequently sold one Yooz Phantom "Galaxy Dream" e-cigarette and one box each of "Forgotten River Path" and "Forest Revival" e-cigarette pods, marking the first national standard electronic cigarette product sales in the country.

 

Today, 2FIRSTS received the first domestically standardized electronic cigarette product and conducted a detailed observation of its packaging, physical properties, and instructions. This article is only for learning and discussing the new national standards, and does not serve as any brand or product promotion or recommendation. Smoking is harmful to health. Minors are prohibited from reading this article.

 

The warning of national standard products

 

On May 12th, the State Tobacco Monopoly Bureau released its "Regulations on Warning Labels for Electronic Cigarettes." Article 1 states that these regulations apply to electronic cigarettes and their sales packaging sold within the People's Republic of China. Article 5 requires warning labels to be located on the bottom of the product and cover at least 35.0% of the surface.

 

In other words, not only should the "sales packaging" be labeled with warnings, but the electronic cigarette itself should also be labeled with warnings. The warnings should also be large and prominent.

 

One of the new challenges faced by electronic cigarette manufacturers since the release of the new national standard is the warning label. We can see the difference between the new standard products and those previously sold.

 

It can be seen that the warning packaging of new national standard products fully complies with the requirements of the national standard for electronic cigarettes. According to the policy interpretation of the "Electronic Cigarette Warning Labeling Regulations" formulated by the State Tobacco Monopoly Administration, "standardizing electronic cigarette warning labeling is an effective measure to remind consumers that smoking electronic cigarettes is harmful to health, not to smoke electronic cigarettes in smoke-free places, discourage youth from smoking electronic cigarettes, prohibit primary and secondary school students from smoking electronic cigarettes, and prohibit misleading and inducing consumers, especially minors, to use electronic cigarettes. It is a necessary requirement to integrate electronic cigarettes into the track of rule of law and standardization and protect the legitimate rights and interests of consumers.

 

National standard product manual.

 

The new national standard has, for the first time, made detailed and precise requirements for the instructions provided with electronic cigarette products.

 

According to internal materials from an online training session hosted by the national standard technical consulting group for "e-cigarettes" at the Zhengzhou Tobacco Research Institute, product manuals for electronic cigarettes should include the following information:

 

Accordingly, we can compare the instructions of the new national standard product.

 

National Standard Tobacco Flavor

 

The first two flavors of YOOKKOO's pod cartridges to be sold are "Wangjiang Path Forgotten" and "Forest Revitalization," both of which have been approved through new national standards technology assessments for tobacco flavors. "Wangjiang Path Forgotten" is characterized by a "Mountain Roast 25" flavor, while "Forest Revitalization" is characterized by a "Mountain Roast 53" flavor, both of which are reminiscent of the classic roasted tobacco flavor found in traditional cigarettes.

 

According to the Shenzhen Special Zone Daily, 27 brands and a total of 75 products have been approved for launch after passing their technical evaluations.

 

1. This article is only intended for learning and discussion of the new national standard and does not promote or recommend any brands or products. 2. Smoking is harmful to health. Minors are prohibited from reading this article.

 

This article is an original piece created by 2FIRSTS Technology Co., Ltd. in Shenzhen. All copyright and usage rights belong to the company, and no individual or organization is authorized to copy, reprint, or use any other means to infringe upon the company's copyright without permission. The company reserves the right to pursue legal action against any violators.

 

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Japan Tax Reform Threatens JTI Heated Tobacco Growth in 2026
Japan Tax Reform Threatens JTI Heated Tobacco Growth in 2026
Japan’s plan to remove the lower tax rate for heated tobacco products could slow growth in the country’s largest HTP market, JTI’s CFO said. Retail prices may rise by 70 to 100 yen, though the company plans phased increases to soften the impact.
JTI
Feb.15
Philip Morris Korea launches TEREA “Shine Pearl” for IQOS ILUMA, expands capsule range to seven variants
Philip Morris Korea launches TEREA “Shine Pearl” for IQOS ILUMA, expands capsule range to seven variants
Philip Morris Korea said on Feb. 5 it has introduced “TEREA Shine Pearl,” a new TEREA stick designed for the IQOS ILUMA heated-tobacco device. The company said the product delivers a cool sensation and adds a fresh, fruity note when the capsule is crushed, bringing TEREA’s capsule-based lineup in South Korea to seven variants.
Feb.05 by 2FIRSTS.ai
UK reminds vaping firms to apply for new excise duty registration from April 2026
UK reminds vaping firms to apply for new excise duty registration from April 2026
HMRC has issued a reminder urging vaping manufacturers, importers and warehouse operators to prepare for registration under the UK’s new Vaping Products Duty, with applications opening in April 2026 and the duty taking effect in October.
Feb.10
PMI’s Portuguese unit to launch nicotine pouches in 2026 after tax clarification
PMI’s Portuguese unit to launch nicotine pouches in 2026 after tax clarification
After Portugal included nicotine pouches in the excise-tax (IEC) framework for tobacco and nicotine products, PMI’s Portuguese subsidiary Tabaqueira confirmed it will begin selling nicotine pouches in the country this year. The company is preparing a soft launch in two stores ahead of wider distribution, as the tax and regulatory position becomes clearer.
Mar.10 by 2FIRSTS.ai
UK vape firm Plxsur sold for £76,500 after touting $1 billion revenue target
UK vape firm Plxsur sold for £76,500 after touting $1 billion revenue target
London-based vaping company Plxsur, which had claimed in fundraising materials it could reach $1 billion in annual revenue and capture about 10% of the global vaping market, has been sold out of administration for £76,500. Administrators said the figures were aspirational and depended on acquisitions that were never completed, as the company later ran out of cash and entered insolvency, with a shareholder ultimately buying the business.
Jan.22 by 2FIRSTS.ai
JT launches limited-edition Ploom AURA front panels; two go on sale, three offered via prize draw
JT launches limited-edition Ploom AURA front panels; two go on sale, three offered via prize draw
Japan Tobacco (JT) has rolled out an Ichiro Yamaguchi collaboration under its Ploom AURA “SENSATIONAL” campaign, using a combined marketing push—limited sales, a prize draw, video content distribution and in-store displays—to release five front panels and two branded accessories. Two panels will go on sale from Jan. 27, while the remaining panels and accessories will be distributed through a draw running from Jan. 19 to Feb. 28.
Jan.19 by 2FIRSTS.ai