First Batch of National Standard E-Cigarettes Sold in Shenzhen

Aug.30.2022
First batch of national standard e-cigarettes sold at a Shenzhen store, with warning labels now required on packaging.

According to the Shenzhen Special Zone Daily, on the morning of August 29th, the first batch of national standard electronic cigarette products issued by the Shenzhen Tobacco Monopoly Bureau arrived at an electronic cigarette specialty store in Futian District. The store subsequently sold one Yooz Phantom "Galaxy Dream" e-cigarette and one box each of "Forgotten River Path" and "Forest Revival" e-cigarette pods, marking the first national standard electronic cigarette product sales in the country.

 

Today, 2FIRSTS received the first domestically standardized electronic cigarette product and conducted a detailed observation of its packaging, physical properties, and instructions. This article is only for learning and discussing the new national standards, and does not serve as any brand or product promotion or recommendation. Smoking is harmful to health. Minors are prohibited from reading this article.

 

The warning of national standard products

 

On May 12th, the State Tobacco Monopoly Bureau released its "Regulations on Warning Labels for Electronic Cigarettes." Article 1 states that these regulations apply to electronic cigarettes and their sales packaging sold within the People's Republic of China. Article 5 requires warning labels to be located on the bottom of the product and cover at least 35.0% of the surface.

 

In other words, not only should the "sales packaging" be labeled with warnings, but the electronic cigarette itself should also be labeled with warnings. The warnings should also be large and prominent.

 

One of the new challenges faced by electronic cigarette manufacturers since the release of the new national standard is the warning label. We can see the difference between the new standard products and those previously sold.

 

It can be seen that the warning packaging of new national standard products fully complies with the requirements of the national standard for electronic cigarettes. According to the policy interpretation of the "Electronic Cigarette Warning Labeling Regulations" formulated by the State Tobacco Monopoly Administration, "standardizing electronic cigarette warning labeling is an effective measure to remind consumers that smoking electronic cigarettes is harmful to health, not to smoke electronic cigarettes in smoke-free places, discourage youth from smoking electronic cigarettes, prohibit primary and secondary school students from smoking electronic cigarettes, and prohibit misleading and inducing consumers, especially minors, to use electronic cigarettes. It is a necessary requirement to integrate electronic cigarettes into the track of rule of law and standardization and protect the legitimate rights and interests of consumers.

 

National standard product manual.

 

The new national standard has, for the first time, made detailed and precise requirements for the instructions provided with electronic cigarette products.

 

According to internal materials from an online training session hosted by the national standard technical consulting group for "e-cigarettes" at the Zhengzhou Tobacco Research Institute, product manuals for electronic cigarettes should include the following information:

 

Accordingly, we can compare the instructions of the new national standard product.

 

National Standard Tobacco Flavor

 

The first two flavors of YOOKKOO's pod cartridges to be sold are "Wangjiang Path Forgotten" and "Forest Revitalization," both of which have been approved through new national standards technology assessments for tobacco flavors. "Wangjiang Path Forgotten" is characterized by a "Mountain Roast 25" flavor, while "Forest Revitalization" is characterized by a "Mountain Roast 53" flavor, both of which are reminiscent of the classic roasted tobacco flavor found in traditional cigarettes.

 

According to the Shenzhen Special Zone Daily, 27 brands and a total of 75 products have been approved for launch after passing their technical evaluations.

 

1. This article is only intended for learning and discussion of the new national standard and does not promote or recommend any brands or products. 2. Smoking is harmful to health. Minors are prohibited from reading this article.

 

This article is an original piece created by 2FIRSTS Technology Co., Ltd. in Shenzhen. All copyright and usage rights belong to the company, and no individual or organization is authorized to copy, reprint, or use any other means to infringe upon the company's copyright without permission. The company reserves the right to pursue legal action against any violators.

 

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Before the Boom:  Why Manufacturing Is Becoming the Deciding Factor in U.S. Nicotine Pouches — An Interview with Rena World
Before the Boom: Why Manufacturing Is Becoming the Deciding Factor in U.S. Nicotine Pouches — An Interview with Rena World
As the U.S. nicotine pouch market moves toward regulatory clarity and rapid growth, attention is shifting from demand to execution. In an interview with 2Firsts, U.S.-based manufacturer Rena explains why manufacturing capacity, quality systems, and compliance readiness are becoming decisive factors before the market fully takes off.
Jan.19
PMI Flags 2026 Headwinds from Japan Taxes, Sees Smoke-Free Growth Re-Accelerating Beyond in Earnings Call
PMI Flags 2026 Headwinds from Japan Taxes, Sees Smoke-Free Growth Re-Accelerating Beyond in Earnings Call
PMI said on its latest earnings call that Japan’s tax cycle will weigh on 2026 performance, while smoke-free growth is expected to re-accelerate thereafter. The discussion also covered U.S. regulation, ZYN strategy and AI-driven efficiency.
Feb.07
Six Years of Data Show FDA Clearing PMTA Backlog
Six Years of Data Show FDA Clearing PMTA Backlog
FDA data from FY2020 to FY2025 show how the PMTA system for e-cigarette products evolved after an early surge of submissions created prolonged front-end delays. Millions of applications accumulated at the Acceptance stage before entering substantive review. Since 2023, the number of applications pending acceptance has declined sharply, and industry participants report shorter initial decision timelines in late 2025.
Feb.06
PMI’s Japan unit to raise IQOS ILUMA stick prices; TEREA and SENTIA to increase from April
PMI’s Japan unit to raise IQOS ILUMA stick prices; TEREA and SENTIA to increase from April
Japan will adjust tobacco taxes from April 1, 2026, prompting Philip Morris International (PMI) to lift prices for its IQOS ILUMA tobacco sticks TEREA and SENTIA. Both products are set to rise by 40 yen per pack (about $0.3).
Jan.21 by 2FIRSTS.ai
WHO warns Europe will remain the world’s biggest tobacco consumer by 2030 as vaping fuels youth uptake
WHO warns Europe will remain the world’s biggest tobacco consumer by 2030 as vaping fuels youth uptake
According to Euronews, the World Health Organization (WHO) says its European Region—53 countries across Europe and Central Asia—is projected to remain the world’s largest tobacco consumer by 2030. While overall tobacco use is declining, e-cigarettes and flavoured nicotine products are capturing a new generation.
Feb.27 by 2FIRSTS.ai
British American Tobacco to close South Africa cigarette plant by end-2026, citing illicit trade squeezing legal market
British American Tobacco to close South Africa cigarette plant by end-2026, citing illicit trade squeezing legal market
British American Tobacco South Africa (BATSA) said it will halt local production of factory-made cigarettes and close its manufacturing plant in Heidelberg, Gauteng by the end of 2026, shifting to an import-led supply model. The company said illicit cigarettes now account for about 75% of South Africa’s market, making local manufacturing “unsustainable” and putting around 230 jobs at risk.
Jan.16