After conducting a survey of high school students in the San Francisco Bay Area following one year of implementation, research has found that limiting the sale of flavored tobacco products does not affect the frequency of electronic cigarette use.
Researchers analyzed data from the California Health Kids Survey to study the issue of electronic cigarette use among high school students in the Bay Area of California. They compared the use of e-cigarettes among students who attended schools in cities with flavor bans on e-cigarettes from 2018 to 2019 with those who attended schools in cities with no flavor bans.
Researchers have concluded that a ban on flavored e-cigarettes has "not significantly changed" the likelihood of current and former students using e-cigarettes.
Advocates for the electronic cigarette industry argue that a flavor ban has a negative impact on public health because flavors are crucial for adults attempting to quit smoking. The national economy is also affected by a flavor ban. For example, according to the American Tax Reform Association, a flavor ban on electronic cigarettes and tobacco products in Massachusetts is estimated to cost the state $10 million in revenue every month.
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