France Passes Law Regulating Influencer Advertising

Apr.06.2023

France passes law to ban e-cigarette advertisements by "influencers". New legislation defines terms like "commercial influence activity" and "influencer".

On March 22nd, the French National Assembly passed a bill (Bill No. 1006) that legally defines terms such as "commercial influence activities," "influencers," and "influencer agents.

France will prohibit "influential individuals" from advertising e-cigarettes, in accordance with Amendment 96 of the ban on tobacco and e-cigarette promotion.

Reference:

France bans vaping advertising in influencer marketing.

Bill No. 1006

The 96th Amendment

#Europe #Legislation #Open system e-cigarettes #United Kingdom #France #Legislation France

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