Global Trends in Recreational Marijuana Legalization

Market by 2FIRSTS, edited by Sophia
Apr.03.2024
Global Trends in Recreational Marijuana Legalization
Germany officially legalized recreational marijuana on April 1, 2024, becoming the third EU country to do so after Malta and Luxembourg.

Statement:

This article is limited to conducting research on relevant industries and overseas markets, and does not recommend any products or comment on any domestic policies related to them.

The legality of the products mentioned in the article is limited to their respective overseas locations. Domestic readers are advised to take notice and strictly adhere to relevant Chinese laws and regulations.

This article does not constitute any investment or spending advice.

This article is not allowed to be read by minors.


 

On April 1, 2024, Germany officially became a country where recreational marijuana is legalized, making it the third EU country to legalize personal marijuana use after Malta and Luxembourg.

 

According to a new revision to German law, it is now legal for adults (18 years and older in Germany) to possess up to 25 grams of marijuana for recreational purposes, and individuals are allowed to grow up to three plants for personal use. However, it is prohibited to use marijuana within 100 meters of playgrounds or school entrances.

 

Global Trends in Recreational Marijuana Legalization
Germans celebrate the legalization of recreational marijuana at the Brandenburg Gate | Image source: courthousenews

 

Starting from July 1st, residents of Germany who are 18 years and older will be allowed to join non-profit "cannabis clubs," with each club able to accommodate up to 500 members. Individuals can purchase a maximum of 25 grams of cannabis per day and up to 50 grams per month - with a limit of 30 grams for those under 21. However, membership to multiple clubs is not permitted.

 

Compared to the top two EU countries in terms of size and economic power, Germany, as one of the most important member states of the EU, has drawn attention from both domestic and international societies for its shift in marijuana policy. According to an Associated Press report, Friedrich Merz, leader of the Christian Democratic Union (CDU), stated that if his party wins the national elections expected to be held in the fall of 2025, they will overturn the legislation. The CDU is the largest party in the European People's Party, with 23 Members of the European Parliament. The current President of the European Commission, Ursula von der Leyen, is also a member of the CDU. The German Medical Association and the German Police Union have both publicly expressed their opposition, calling it a "wrong signal.

 

In Germany's neighboring country, France, political figures have also begun to relax their stance. According to Agence France-Presse, following the legalization of recreational marijuana in Germany, the mayor of Strasbourg in France has called for an "experiment" to be carried out, a pilot project allowing adults to purchase and consume small amounts of legal marijuana. According to the French "Drug Observatory," there are at least 5 million marijuana users in France.

 

Global Trends in Recreational Marijuana Legalization
Strasbourg, France is located on the France-Germany border | Image source: Google Maps

 

From Thailand in Southeast Asia to Germany in Western Europe, many countries have seen a shift in their attitudes towards recreational marijuana in recent years. Which countries currently allow the full recreational use of marijuana? Which countries have loosened restrictions on medical marijuana? 2FIRSTS has compiled a list of countries where recreational marijuana use is legal, excluding Germany, as of the deadline for this article.

 

Legalization of Marijuana for Recreational Use

 

Uruguay

 

In December 2013, Uruguayan President Jose Mujica signed legislation legalizing recreational marijuana, making this South American country the first in the world to do so.

 

Uruguay has legalized the cultivation of up to six marijuana plants and established marijuana social clubs, a national controlled marijuana pharmacy system, and a marijuana regulatory agency. In October 2014, the government began registering cultivator clubs, allowing for a maximum of 99 marijuana plants to be grown annually. As of August 2015, there were a total of 2,743 registered individual cultivators.

 

After a long delay in implementing the retail portion of the law, in 2017, 16 pharmacies were authorized to commercially sell marijuana. Through this initiative, Uruguay successfully reduced black market sales to historic lows.

 

Georgia

 

On July 30, 2018, the Georgian Constitutional Court ruled that "the consumption of marijuana is a protected act of personal liberty," and that "it only harms the health of the user, for which the user himself is responsible for the consequences." This behavior will not pose a danger to the public.

 

The ruling allows for the legalization of the use and possession of marijuana in Georgia, while retaining penalties for the cultivation and sale of marijuana. Still illegal acts include public consumption and use in the presence of children. This makes Georgia one of the world's first countries to legalize the use of marijuana for recreational and medical purposes.

 

South Africa

 

On September 18, 2018, the South African Constitutional Court legalized the private use and cultivation of marijuana, and stipulated that the South African Parliament could amend relevant laws within 24 months, or the court ruling would stand. While the private use of marijuana has been legalized, buying and selling marijuana, marijuana oil, and marijuana seeds remain illegal.

 

Canada

 

Starting from October 17, 2018, the recreational use of marijuana will no longer be a criminal offense in Canada. Regulations will be implemented similar to those for alcohol, with a focus on age restrictions, limits on home production, distribution, and consumption areas. The program will remove the possession of marijuana for personal consumption from the "Controlled Drugs and Substances Act"; at the same time, there will be taxation and stricter penalties for those convicted of supplying marijuana to minors or causing harm while driving under the influence of marijuana.

 

As of January 2019, the online sale of recreational marijuana is successfully taking place across various provinces and territories in Canada. Most provinces also have storefront businesses selling marijuana, operated by either the government or private companies.

 

Mexico

 

On March 10, 2021, the Mexican House of Representatives passed a bill legalizing recreational marijuana. On June 29, the Mexican Supreme Court legalized the recreational use of marijuana. President Andrés Manuel López Obrador signed a law allowing adults aged 18 and older to possess up to 28 grams of marijuana and grow up to six marijuana plants on their own property.

 

It is worth noting that the majority of Mexican citizens are Catholic, and the Catholic Church opposes the recreational use of marijuana.

 

Malta

 

On December 18, 2021, Maltese President George Vella signed a bill legalizing the cultivation and use of recreational marijuana for individuals aged 18 and older. The Responsible Use of Cannabis Authority is a new public entity in Malta tasked with overseeing the country's new laws regarding legal cannabis. It is now legal to carry up to 7 grams of marijuana, grow up to 4 plants per household, and store up to 50 grams of dried marijuana. Cannabis associations are allowed to cultivate marijuana and distribute among members, with a maximum of 7 grams per day and 50 grams per month. Non-profit organizations can also grow marijuana in Malta and sell to a maximum of 500 members in the country, but cultivation near schools or youth clubs is prohibited.

 

Thailand

 

On June 9, 2022, Thailand legalized cannabis extracts with THC content below 0.2%, but patients are required to obtain a prescription from a doctor. On September 14, 2022, the Thai parliament discussed a draft law to control the use of cannabis, which was passed by a majority of members of the House of Representatives. Therefore, Thailand became the first country in Asia to fully legalize recreational cannabis, allowing for legal possession, sale, and home cultivation.

 

Luxembourg

 

In June 2023, the majority of the Luxembourg Chamber of Deputies voted in favor of a bill legalizing the home cultivation and possession of marijuana for recreational purposes, with 22 members voting against it. Luxembourg is set to legalize the adult use of marijuana, allowing individuals to possess, consume, and cultivate up to 3 grams of marijuana. The law allows each household to cultivate up to four marijuana plants in the community and legalizes the consumption of marijuana by adults at home. Smoking in public places and possession, transportation, and purchase of up to three marijuana plants will incur minor fines. The law will come into effect on July 21, 2023. There are plans to establish a state-controlled, regulated market to produce and sell marijuana.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

R.J. Reynolds Vapor Company Launches Flavored Vuse Pro Pods in U.S. Without FDA Marketing Authorization
R.J. Reynolds Vapor Company Launches Flavored Vuse Pro Pods in U.S. Without FDA Marketing Authorization
R.J. Reynolds Vapor Company has begun selling four flavored Vuse Pro pods — Peach, Berry, Watermelon and Fresh Mint — in Ohio and selected other U.S. markets. According to the Vuse U.S. FAQ, Vuse Pro contains approximately 5.0% nicotine by weight, and Vuse Pro pre-filled pods are intended for use with Vuse Alto devices. Reynolds told 2Firsts that product labeling lists an e-liquid capacity of 2.0 mL per pod. The Vuse Alto Power Unit received FDA marketing authorization in 2024, while the new Vuse Pro pods themselves have not received marketing granted orders. The rollout follows the FDA’s May 2026 revision of enforcement priorities for certain unauthorized vaping products with qualifying pending applications.
BAT
Sep.10
Special Report | From Oversupply to Supply Gaps: Global Tobacco Leaf Markets Diverge Ahead of 2027
Special Report | From Oversupply to Supply Gaps: Global Tobacco Leaf Markets Diverge Ahead of 2027
Global tobacco leaf markets diverged sharply in 2026, with India cutting authorised FCV production amid oversupply while Malawi faced a supply shortfall. U.S. demand improved in some leaf categories, but growers in Brazil, Colombia, Tanzania and Zimbabwe faced pressure from prices, buyer access, costs and weather. With nicotine consumption patterns also shifting, 2027 will test whether supply, demand and grower profitability can move back toward balance.
Oct.26
How Large Is France’s Off-Channel Tobacco Market? Logista Says It Has Become Structural, While the Official Estimate Is 17.7% and Some Industry Studies Put It Above 50%
How Large Is France’s Off-Channel Tobacco Market? Logista Says It Has Become Structural, While the Official Estimate Is 17.7% and Some Industry Studies Put It Above 50%
Logista France says tobacco consumption outside France’s official tobacconist network has become a large and structural market phenomenon, but official and industry estimates differ sharply. France’s TAFE study estimates that 17.7% of tobacco consumption escaped domestic taxation in 2023, with most of that volume attributed to cross-border purchasing rather than street sales. Some industry studies use broader off-channel definitions and put the figure above 50%. Meanwhile, French Customs seized 547.94 tonnes of tobacco in 2025, up 12%, showing continued pressure from illicit trade.
Sep.04
Russia’s Vape Device Labeling Regime Enters Force: Registration Starts in September, Mandatory Coding in December
Russia’s Vape Device Labeling Regime Enters Force: Registration Starts in September, Mandatory Coding in December
Russia's digital labeling regime for reusable e-cigarettes and similar personal vaping devices entered its first mandatory phase in September 2026. From September 1, manufacturers, importers and other market participants must register with the national Chestny ZNAK tracking system. From December 1, newly manufactured and imported covered devices will be required to carry digital identification codes and be reported as entering circulation. Russia has also issued new operational guidance for imports, marking the transition from a voluntary pilot to phased mandatory implementation.
Sep.15
BAT Adds Former Apple General Counsel Bruce Sewell to Board as Finance, Legal, Marketing and Regional Leadership Shift
BAT Adds Former Apple General Counsel Bruce Sewell to Board as Finance, Legal, Marketing and Regional Leadership Shift
British American Tobacco has appointed former Apple Senior Vice President, General Counsel and Secretary Bruce Sewell as an independent non-executive director, effective January 1, 2027. He will also join BAT's Audit and Nominations Committees. BAT Chair Luc Jobin highlighted Sewell's experience in technology, government and regulatory affairs, public-company governance and AI-company boards. Over the past 18 months, BAT has changed or announced changes to its CFO, general counsel, CMO and APMEA regional leadership, while the main board has also seen multiple changes. The appointment comes as BAT advances Horizon 2030 and its Fit2Win transformation while expanding New Categories and reshaping parts of its digital, technology and operating structure.
Business
Oct.29
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
PMI Launches Fourth IQOS Convenience-Store Discount of 2026 for Black Friday in Japan, Cutting ILUMA i ONE to About $19 After Ploom AURA Fell to About $9
Philip Morris Japan launched its fourth confirmed nationwide convenience-store discount campaign for IQOS ILUMA i devices in 2026 on October 26, cutting three models by as much as ¥2,000, or about $12.70. The campaign began one day after JT ended a promotion that reduced Ploom AURA to ¥1,480, or about $9.40. JT says Ploom's share of Japan's heated-products category rose from 10.9% in January 2024 to 18.3% in June 2026, a gain of 7.4 percentage points, while PMI says IQOS still held about 68% category share in the third quarter. At the same time, Japan's two-stage heated-tobacco tax adjustment has pushed stick prices higher, leaving device discounts as an increasingly important tool for lowering the upfront cost of customer acquisition.
Market
Oct.28