Alabama Convenience Store Group Sues Over New E-Cigarette Law, Citing Discrimination and Youth Access Concerns

May.30.2025
Alabama Convenience Store Group Sues Over New E-Cigarette Law, Citing Discrimination and Youth Access Concerns
Alabama has passed HB8, banning flavored e-cigarette sales in convenience stores and limiting them to adult-only vape shops. The state’s convenience store association (P&CMA) says the law will hurt small businesses and has filed lawsuits claiming it discriminates against stores and fails to effectively prevent youth access.

Main Points:

 

1.Recently, the state of Alabama in the United States passed a law that prohibits convenience stores from selling most e-cigarette products, instead moving their sales to adult-only e-cigarette shops.

 

2.Representatives within the industry have criticized the new law for significantly impacting small businesses and posing a major threat to the revenue of convenience stores.

 

3.The convenience store industry in Alabama has filed two legal lawsuits to request the suspension and termination of the enforcement of the new law.

 

4.Supporters believe that this law aims to prevent young people from purchasing flavored e-cigarette products, but age restrictions in convenience stores are more effective.

 


 

According to Convenience, on May 29th, the state of Alabama in the United States signed a law that will prohibit convenience stores from selling most e-cigarette products, and instead restrict the sales to age-restricted e-cigarette shops. The law specifies that all flavors except for tobacco and mint menthol will be banned for sale, unless in age-restricted e-cigarette shops where only individuals aged 21 and above are allowed to enter. An industry representative pointed out that this proposal will severely impact small businesses, as e-cigarettes, as alternative nicotine products, make up about 30% of convenience store sales.

 

The industry has filed two lawsuits against this harmful and discriminatory law, arguing that it is based on misinformation about the convenience store industry and is pushing consumers towards e-cigarette shops with bad age restriction sales records.

 

According to a statement from the Petroleum and Convenience Store Association of Alabama (P&CMA), the industry has filed lawsuits in federal and state courts against the Alabama ABC Board (Alabama Alcoholic Beverage Control Board, responsible for issuing permits or licenses to the alcohol and e-cigarette industry participants) and its members, seeking temporary restraining orders and further injunctive relief. P&CMA has filed a lawsuit with Young Oil Inc. in the U.S. District Court for the Middle District of Alabama, while P&CMA member Home Oil Company, Inc. has filed a similar legal lawsuit in the Montgomery County Circuit Court.

 

Supporters of the new law claim that it aims to prevent young people from purchasing flavored e-cigarette products, assuming that specialized e-cigarette stores will check identification at the door.

 

However, Doug Kantor, the chief legal counsel for the National Association of Convenience Stores, notes that the issue is that these stores are often the worst at ensuring that minors do not purchase products. Convenience stores have a much better compliance record in selling age-restricted products, so their actions essentially undermine their own goal.

 

Doug Canto also stated that tobacco products remain one of the biggest driving factors in the convenience industry, and the potential loss of income from these products and related purchases could have a negative impact on retail businesses. The entire industry is concerned about this law, and if similar laws are implemented in the future, it is something that should be taken into consideration.

 

While Alabama is the first state to implement such statewide regulations, Anna Ready Blom, a strategic advisor for the national convenience store association, pointed out that there is always a risk of bad ideas gaining traction and being adopted by other states.

 

When asked about the root cause of the illegal e-cigarette problem, Bloom stated that the key issue lies in the gray area of whether tobacco products are legally sold. She mentioned that the lack of clear guidance from the US FDA has led to a surge in illegal products from China, and enforcement efforts against illegal sales are also insufficient.

 

Thousands of products are waiting for approval, and convenience stores selling only FDA-approved e-cigarette products are at a disadvantage in terms of responsible sales due to the lack of clear guidance from the FDA. Doug Kantor said, "There is a grey area of products that are unapproved but not illegal, which anyone, including convenience stores, can sell. Additionally, many e-cigarette shops are willing to sell products that convenience stores do not sell, putting them at a competitive disadvantage in terms of responsible sales.

 

Recently, Alabama Governor Kay Ivey officially signed HB8 legislation, which imposes strict regulations on e-cigarettes and alternative nicotine products. The law requires that beginning on October 1, 2025, any new e-cigarette liquids, e-cigarettes (ENDS), or alternative nicotine products added to the directory must be manufactured, packaged, and labeled in the United States unless they have obtained FDA approval for market authorization.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

UK Disposable Vape Ban Marks One Year as Adult Use Falls to 8% and Youth Use to 13%
UK Disposable Vape Ban Marks One Year as Adult Use Falls to 8% and Youth Use to 13%
One year after the UK ban on single-use disposable vapes took effect, YouGov data commissioned by Action on Smoking and Health shows that 13% of 11-17-year-old vapers and 8% of adult vapers now mainly use disposable products.
Jun.18
North Carolina Adds $1,000 Vape Shop Tax and 21+ Age Verification Requirement
North Carolina Adds $1,000 Vape Shop Tax and 21+ Age Verification Requirement
North Carolina’s new state budget introduces additional vape retail regulations, including a $1,000 tax on vape shops and mandatory age verification requiring customers to be at least 21.
Jul.08
Product | IVG Pro 15K Enters European Retail Channels, Expanding High-Capacity Pod System Segment
Product | IVG Pro 15K Enters European Retail Channels, Expanding High-Capacity Pod System Segment
UK vape brand IVG has introduced the IVG Pro 15K, a high-capacity pod system combining a 2ml prefilled pod with a 10ml refill container to deliver up to 15,000 puffs. Unlike conventional high-puff disposable vapes, the IVG Pro 15K adopts a reusable device structure, reflecting a broader shift in the European vape market toward longer-use-cycle products and reusable hardware ecosystems.
Jul.14
Sweden Becomes First EU Country to Reach Smoke-Free Status as Daily Smoking Falls to 4.8%
Sweden Becomes First EU Country to Reach Smoke-Free Status as Daily Smoking Falls to 4.8%
According to the latest CAN report and multiple media reports, Sweden’s daily smoking rate fell to 4.8% in 2025, below the commonly used 5% smoke-free threshold, making it the first EU country to reach that benchmark.
News
Jun.05
 Product | ASDF Chroma extends retro cassette visual language with lighting-focused pod design
Product | ASDF Chroma extends retro cassette visual language with lighting-focused pod design
2Firsts noted that ASDF has displayed Chroma on its official website. Public information shows that Chroma is a closed-pod device equipped with an 800mAh battery, switchable RGB lights, haptic feedback and Normal/Boost power modes. It uses a 2ml OSTRO cartridge with 2% nicotine strength. Public information also shows that ASDF has a Malaysian brand background and has previously drawn industry attention for the “retro cassette” visual language used in its Vapetape series.
May.26
BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI
BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI
British American Tobacco (BAT) plans to cut about 5,500 jobs globally and shift around 3,500 roles to strategic partners by the end of 2026, affecting about 9,000 roles in total, as the company seeks to simplify operations, strengthen technology capabilities and deliver £600 million in annual savings by 2028.
BAT
Jun.29