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Product highlights:
·Nicotine concentration options: HAYATI NIC POUCHES offer a variety of nicotine concentrations ranging from 6mg to 30mg, with overall higher levels compared to similar products in the market.
·Ice" sensation flavor: Most of the 11 flavors of HAYATI NIC POUCHES emphasize a refreshing mint element.
·Market layout: HAYATI NIC POUCHES are now available for sale on online channels in the UK and UAE.
·Brand Extension: HAYATI's sub-brand QUOKKA recently made its debut on the official website.
【By 2Firsts】Recently, 2Firsts noticed that the e-cigarette brand HAYATI has launched nicotine pouch products, called HAYATI NIC POUCHES, on its official website. The product is available in three nicotine concentrations: 12mg, 20mg, and 30mg. It is currently being sold through online channels in the United Kingdom and the United Arab Emirates.
High-Concentration Nicotine Pouches Emphasize a "Icy Element" Flavor
2Firsts has collected and compiled the relevant specifications of HAYATI NIC POUCHES, as detailed in the following chart:
According to the product specifications, the HAYATI NIC POUCHES official website offers three different nicotine concentration options: 12mg, 20mg, and 30mg. Compared to other brands such as ZYN (1.5, 3, 6, 9, 11, 13.5 mg), Tyson 2.0 (4, 6, 10mg), and G-Pulse (6, 10, 15mg) nicotine pouch products, the overall nicotine concentration of HAYATI NIC POUCHES is in a higher tier, which may attract users seeking a stronger nicotine experience.
However, the HAYATI NIC POUCHES sold in the UAE market are labeled with nicotine concentrations of "6mg, 8mg, 12mg or higher (depending on the product model)", which are overall lower than those advertised on the HAYATI brand's official website of 12mg, 20mg, 30mg.
In terms of flavors, HAYATI NIC POUCHES offers a total of 11 different flavors, with the majority being fruit flavors (such as banana ice, grape ice, mango ice, etc.) and some classic flavors (frosty mint, ice cold), all emphasizing elements of "ice" or "cool mint"; in addition, there are also classic, easy-to-accept flavors such as "coffee," "cola," and "bubble gum.
Price Gap Emerges Between UK and UAE Markets After Launch
Currently, HAYATI NIC POUCHES have entered the market through online retailers such as Vapehub and Ninja-vapes in the UK, as well as Vapedubaisuae and Yallavapeuae in the UAE. It is understood that the retail price of the product in the UK market is approximately 3.99 pounds, while in the UAE market it is approximately 30 dirhams.
HAYATI NIC POUCHES have also been launched on the official website of the HAYATI brand.
Open-Source Brand QUOKKA Lands on the Official Website of HAYATI
In addition to nicotine pouch products, 2Firsts also noted that HAYATI recently showcased its sub-brand QUOKKA on its official website. Currently, the QUOKKA brand has four products on display, including Quokka Pro, Quokka Elite, Quokka Lite, and Quokka Pod.
The parent company of the HAYATI brand, Pax Innovations (Shenzhen) Technology Co., Ltd., has applied for the registration of the trademark "QUOKKA" in Class 34 tobacco smoking accessories in 2024. Currently, the trademark is listed as "pending approval" on the Alibaba Cloud trademark search website.
As a leading global NGP media and think tank, 2Firsts is dedicated to providing the latest product and technology information and insights to practitioners worldwide in various categories such as e-cigarettes, heated tobacco products, and modern oral products. This effort aims to drive technological changes and innovations in NGP products globally, ultimately bringing less harmful products and lifestyles to tobacco consumers worldwide.
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